“Our franchise model is well-established, proven and universally admired”

Ruth Brown, director of business development at Home Instead, talks about the unique opportunities the award-winning franchise has to offer

What is the best thing about being a Home Instead franchisee?

Being a Home Instead franchisee is rewarding in so many ways, from the feeling of doing something worthwhile in your local community to the knowledge that you are building yourself a successful business. Our franchise model is well-established, proven and universally admired. The knowledge and support provided by our national office and our UK network of welcoming peers give every new franchisee the confidence and competence to realise their professional goals.

What makes Home Instead stand out from its competitors?

Firstly, by providing an outstanding level of care to our franchisees and the clients they care for.

We are not award winners by accident. We invest constantly in training and developing our franchisees and their employees to ensure Home Instead remains the No.1 home care franchise in the UK. We help our franchise owners become experts in their local communities, enabling them to share public education campaigns on topics such as dementia, fraud prevention and nutrition.

When the time comes and retirement beckons, we also support franchisees with their exit strategy and ultimately, franchise resales.

WHy is Home Instead a good business opportunity?

The UK has a rapidly ageing population, most of whom will, at some point, need care. There is an increasing demand for home care as more and more people understand the importance of being able to continue living in their own home. The quality care we offer encompasses companionship, specialist dementia care, respite, convalescence and end of life.

What do franchisees get in return for their investment?

Each franchisee is given an area with a minimum of 25,000 over-65s. You will be part of a trusted brand, renowned for the care we provide, which will help open doors, as people seek out the services of Home Instead. It’s an innovative business model that has achieved five-star franchisee satisfaction for many years and provides an outstanding opportunity to build a sustainable, profitable and equitable business. An ever-increasing number of our franchisees are achieving turnover of over £1m per year.

What kind of support is available to franchisees?

With Home Instead you are working for yourself but never by yourself. Our national office provides a team of over 80 professional people dedicated to giving you training and support. We support with care, marketing, business development, innovation, IT and people. You can also benefit from operational support and a culture of knowledge shared across our franchise network.

What are the essential skills franchisees must have? Is home care experience a must?

Not at all, you just need to have the passion to care about home care. The essentials required are great business acumen, strong people skills and ambition to succeed.

At a glance

Year established:

2005

Number of franchised outlets:

246+

Location of units:

UK

Investment range:

£120,000 – £150,000

Minimum required capital:

£41,000 + VAT franchisee fee

Contact:

franchise@homeinstead.co.uk