Auntie Anne’s

About Auntie Anne’s

Auntie Anne’s is known for its freshly baked, soft, straight-out-of-the-oven pretzels in a variety of sweet and savoury flavours. Increasingly the brand is evolving to create products to cater to customers’ demands and industry trends.

The USP of the brand is that all the products are made from scratch at each store in front of the customers. There is a theatre that the business brings to each location with the act of rolling pretzels and baking goods throughout the day, as well as the signature luring smell of freshly baked pretzels attracting customers from afar. Each pretzel comes with a guarantee that it has been sold within 30 minutes of leaving the oven to give the freshest product possible.

How does the Auntie Anne’s franchise model work?

Auntie Anne’s is a full time business and requires hands-on involvement from the franchise operator; as such 100% of the time must be focused on the Auntie Anne’s store. If you have experience of running multiple sites/other businesses then the business insists a manager completes the training with you so that there are additional head office trained staff on site.

What type of franchisee is Auntie Anne looking for?

Most franchisees do not have previous catering or retailing experience. The most successful franchisees are entrepreneurial, owner/operators, and have excellent people skills. Franchisees have exceptional attention to detail and follow the Auntie Anne’s operational procedures very precisely. Auntie Anne’s also encourages a good grasp/understanding of a P&L but can provide external training on this at an additional cost.

The heart of Auntie Anne’s success lies in our network of ambitious franchisee entrepreneurs, who have turned pretzel passion into successful businesses. With franchise opportunities open, the franchise is searching for aspiring business owners to join the network and be a part of its brand growth.

Training and support

10 days training takes place at the head office training facility and with 5 days in store prior to the formal grand opening.

Extensive and continuous support from a dedicated franchise training and operations manager will assist you with recruiting and training new staff, marketing, product control, pricing and other operational areas.

Did you know?

Auntie Anne’s is eligible for funding support!

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Financial information

Auntie Anne’s typically expects personal ROI to be within 24 months but this is of course dependent on many variables.

Typically between £130k to £170k (excluding VAT), of which at least £50k should be in liquid funds. It could be possible to borrow up to 70% of the total amount required through the business’ lending contacts, depending on the lenders usual lending criteria.

Most of the start-up costs are comprised of building fit-out and equipment costs which will vary, depending on your site. The package normally includes all fixtures and fittings, signage, internal signs, estate agent’s fee, legal fees, franchise fee, launch marketing costs, project management costs, and general pre-opening expenses.

Why invest in Auntie Anne’s now?

In 2024, Auntie Anne’s has exciting updates across all areas of the business and plans to open 6 new stores, and 90 new store openings over the next 10 years. The brand is growing in strength as more sites open in prominent locations around the UK as well as other markets around the world.

Sales continue to rise annually, reflecting growing demand and love for Auntie Anne’s products. Sales in 2023 hit £12m+ network wide for the full year representing a 10% increase on 2022 with customer growth driving 3% of that increase.

What locations is Auntie Anne’s looking to target?

Auntie Anne’s is currently looking for franchisees nationwide, outside of Central and Greater London and Ireland.

Auntie Anne’s constantly has new opportunities throughout the UK. The business can discuss more about specific areas and towns at an initial meeting. Franchisees can also highlight their requested locations on the application form.

What are the franchise terms of agreement and renewal?

Ten year franchise agreement