Marketing & promoting
Marketing and promoting your franchise is important, especially if you are looking for it to expand. There are lots of ways to market your franchise, whether online or offline, attracting potential franchisees is essential. We will walk you through establishing your audience and creating a franchise prospectus to show what you can offer your franchisees. Explore our articles on how to market you franchise locally and find helpful tips on the different mediums you can promote through.
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Marketing & promoting FAQs
Get everything you need to know to start running a franchise. Discover the business model for you and find information covering everything from the legal requirements to how to furnish your franchise properties.
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Q. As A Franchisee, What Ongoing Fees Must I Pay To My Franchisor?
answered by Shelley Nadler
Legal director at Bird & BirdIn order to finance the continuing services and back-up provided to franchisees, the franchisor has to secure a regular flow of income. This is normally achieved by charging management service fees...
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Q. As I have a professional marketing background, I would like to know what restrictions are placed on
answered by Vicky Wilkes
Head of Legal at Aston Villa Football ClubIt is difficult to be specific as to what restrictions will be placed on a franchisee in respect of local marketing activities, as this will vary depending on the franchise. However,...
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Q. How are sales leads received by a franchisor distributed among its network?
answered by Brian Duckett
Former chairman of The Franchising CentreGenerally speaking, a lead will be allocated to whichever franchisee covers the area of responsibility in which the enquirer is based. A simple check of the postcode will establish this and...
Ones to watch
Franchisors provide an insight into how they’ve built their businesses.
