Amorino UK

About Amorino UK

Amorino, a royalty-free establishment, believes gelato and desserts shouldn’t only taste amazing but also be a visual feast. That is why the brand takes great care in crafting its gelatos and desserts. Products are made from the finest of ingredients, and the franchise prides itself on its attention to detail and commitment to quality.

Amorino currently has 260+ outlets worldwide, more than 100+ outlets in France, and a presence in 18+ countries. Amorino UK operates 28 stores and plans to increase the size of the UK estate to 50 stores by 2025. Franchisees who own the stores are not required to pay royalty fees to Amorino.

Artisanal craftsmanship in flower shape
Amorino emphasises the artisanal craftsmanship involved in making its premium gelato, highlighting traditional methods and skilled artisans who carefully craft each batch. Ingredients are sourced directly from the heart of Paris Central Kitchen.

Organic and natural ingredients
The franchise offers a diverse range of flavour combinations, aiming to appeal to adventurous taste buds and offer something different from mass-market options. It uses organic and natural ingredients, catering to health-conscious consumers who seek products free from artificial additives and preservatives.

Customisation options
Offering customisation options such as mix-ins, choice of as many flavours as possible, and personalised creations allows customers to tailor their gelato experience according to their preferences, which enhances engagement and satisfaction.

Experiential retail spaces
Amorino invests in creating inviting and aesthetically pleasing retail spaces where customers can enjoy not just gelato but a memorable and enjoyable atmosphere. This fosters a sense of community and brand loyalty.

Limited edition offerings
Limited edition flavours and seasonal specials create a sense of exclusivity and urgency, encouraging customers to visit the store regularly and try new offerings.

Commitment to sustainability
Amorino prioritises sustainability initiatives such as eco-friendly packaging, waste reduction efforts, and ethical sourcing practices, appealing to environmentally conscious consumers.

Emphasis on quality and texture
The brand aims to differentiate itself by focusing on the quality and texture of its products, ensuring a smooth, creamy consistency which melts in the mouth and delivers a luxurious sensory experience.

How does the Amorino franchise model work?

The Amorino franchise model operates similarly to other franchise models with a focus on delivering high-quality gelato and an exceptional customer experience. Here’s how it works and what franchisees can expect from the brand:

Franchise agreement
The agreement outlines the terms and conditions of the partnership, including fees, support, and brand standards. There are no royalty fees for franchisees.

High quality ingredients and recipes
Franchisees can expect to receive access to proprietary recipes and high-quality ingredients sourced from Central Kitchen in Paris to ensure consistency and authenticity across all locations.

Marketing and advertising support
Amorino provides marketing and advertising support to help franchisees promote their locations and attract customers. This support may include national or regional marketing campaigns, advertising materials, social media strategies, and local marketing initiatives.

Exclusive territories
Franchise agreements may include exclusive territories for franchisees, ensuring that each location has a defined market area and minimal competition from other franchisees within the same brand.

Innovation and new product development
Franchisees can expect to benefit from ongoing product development and support in implementing new offerings in their locations.

Community engagement and brand events
Franchisees may participate in local events, sponsorships, and charitable initiatives to enhance their presence in the community.

What qualities is Amorino looking for in its franchisees?

Previous experience in F&B
Franchisees with prior experience in the food and beverage industry bring valuable insights and skills to the table. Whether they’ve worked in restaurants, cafes, or other food-related businesses, this experience provides them with a solid foundation in food safety, hygiene standards, inventory management, and customer service.

Entrepreneurial spirit
Franchisees should possess an entrepreneurial mindset and a strong desire to succeed in the food service industry. They should be willing to take initiative, solve problems, and make strategic decisions to grow their business.

Did you know?

Amorino UK is eligible for funding support!

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Commitment to excellence
Franchisees of Amorino should be committed to upholding the brand’s standards of excellence in product quality, customer service, and overall operations. They should strive to deliver a consistently outstanding experience to customers at their franchise location.

Business acumen
A solid understanding of business fundamentals, including finance, marketing, and operations, is crucial for franchisees to effectively manage their gelato shop. They should be capable of developing and executing business plans, managing budgets, and analysing performance metrics.

People skills
Franchisees should have strong interpersonal skills and the ability to build relationships with customers, employees, and suppliers. Creating a positive and welcoming atmosphere in the gelato shop can contribute to customer satisfaction and loyalty.

Adaptability and resilience
The food service industry can be unpredictable, with factors such as seasonality, competition, and economic conditions affecting business performance. Franchisees should be adaptable and resilient, able to navigate challenges and capitalise on opportunities as they arise.

Training and support

Amorino provides comprehensive training programmes for franchisees and their staff members. This training covers various aspects such as gelato-making techniques, customer service, operational procedures, and marketing strategies. Ongoing support is also offered to ensure franchisees have the necessary resources and guidance to succeed.

Consistency is key in maintaining the reputation of a premium gelato brand. Franchisees are expected to adhere to strict brand standards and operational guidelines to ensure that the quality of the product and customer experience remains consistent across all franchise locations.

Financial information

Amorino is looking for multi-unit operators with track record in food and beverage. Minimum investment is £150,000 with total investment accumulating to £290,000. (Funding support is available)

What locations or territories is Amorino looking to operate in?

Milton Keynes, Saint Albans, East Midlands (Nottingham and Leicester) Midlands (Birmingham and Cheshire) Yorkshire (Bradford and Sheffield) Northeast (Durham, Newcastle)

What are the franchise terms of agreement and renewal?

10 year term but flexible for a minimum of 5 years.

Why is the Amorino franchise a good investment?

Franchise model with strong ROI and no royalties
The brand says it has a robust and practical franchise model with an attractive return on investment (ROI) and no royalties can be particularly appealing to potential franchisees in the UK market. The absence of royalties reduces ongoing expenses for franchisees, making the business opportunity financially attractive.

While specific statistics on ROI and franchise royalty structures may vary depending on the brand and market conditions, successful franchise models typically offer competitive financial terms to franchisees.

Growing demand for premium gelato and desserts
The UK market has witnessed a surge in demand for premium desserts, driven by consumers’ desire for high-quality, indulgent treats. Gelato, with its creamy texture and rich flavours, is well-positioned to capitalise on this trend.

The UK ice cream market is forecasted to grow by 12% from 2021 to 2026, with premium and artisanal offerings driving much of this growth, according to a report by Mintel.

Shift towards healthier indulgence
Consumers are increasingly seeking desserts made with natural, high-quality ingredients. Amorino emphasises the use of organic dairy, and other wholesome ingredients, aligning with the growing demand for healthier indulgence options.

Some 39% of UK consumers are actively trying to reduce their sugar intake, demonstrating a preference for desserts that offers indulgence without compromising on health, according to research by Kantar.

Customisation and experiential dining
Premium gelato brands differentiate themselves by offering unique flavour combinations and customisable options, providing consumers with an immersive and personalised dining experience. This focus on customisation enhances customer engagement and loyalty.