£100,000
Food & Beverage
Yes
£200,000
20,000
N/A
About Fat Phill’s
Since launching in 2019, Fat Phill’s has become best known for its smash burgers, loaded sandwiches, Philly cheesesteak fries, and chicken tenders.
The brand aims for its burgers to be a spectacle, oozing with melted cheese, loaded with crispy bacon, and stacked high. The good quality beef burgers is smashed down on the griddle and piled up high with other fresh ingredients to create an indulgent burger. This process isn’t just for visual appeal, as thinner burgers cook more evenly and develop a crispy caramelisation.
The food combined with the brand’s trendy style have bolstering Fat Phill’s online presence – tempting more customers through the door. As a result, its popularity has resulted in a loyal and growing customer base, with over 90,000 contacts in the database.
How does the Fat Phill’s franchise model work?
In five years Fat Phill’s has opened 15 franchised restaurants across The Netherlands and is set to continue this expansion with nine new sites preparing to open in 2024 alone, including one venue in London.
EBITDA margin is over 15% across all sites, so far granting ROI for all franchisees, with many already having launched their second or third site, and some looking into fourth locations.
Fat Phill’s has been recognised by the media as one of the fastest growing smash burger franchise in Europe, and as the fastest-growing brand among the top 500 food franchises in the Netherlands.
What type of franchisee is Fat Phill’s looking for?
- Previous experience in franchising, preferably in the food and beverage industry and ideally at an operator level.
- Commitment to high standards in food quality and customer service, as well as the ability to foster a chilled, relaxing atmosphere for customers to enjoy.
- An understanding of the Fat Phill’s brand and the ability to communicate the brand message well through marketing, via social media, local campaigns, or in-store experiences.
- Access to prime real estate with the ability to negotiate favourable rental terms.
- The positivity and enthusiasm to actively participate in the continued growth of the Fat Phill’s brand.
Training and support
All UK-based Fat Phill’s franchise assistance is delivered by Freshly Baked, the UK master franchisee of global pretzel franchise Auntie Anne’s, which operates over 40 stores in the UK.
On-going training begins with the initial stages of store design and continues through to marketing, staffing, and budgeting. Support includes:
- Site selection, approval, and design
- Franchise training and opening assistance
- Training on kiosk, cost-control, and compliance technology
- Access to brand marketing resources, including annual marketing calendar
- Continued product development and innovation across the brand
- Help to understand management and back of house systems
Financial information
Setting up a Fat Phill’s franchise site costs between £150,000 and £250,000 on average, including the £20,000 franchise fee. EBITDA is above 15%.
The required minimum investment in liquid capital starts from approximately £100,000. Multi-unit opportunities are available and encouraged for experienced franchisees.
Why is Fat Phill’s a good investment?
The burger market is currently experiencing massive growth. In the UK alone, the burger market was valued at £5 billion in 2022 and is forecast to grow by 26% by 2027, according to Mintel.
Fat Phill’s believes it differentiates itself within this market through its smash burger concept. It also offers a range of American-style sandwiches unique to the brand.
The brand is a good opportunity for individual, multi-site, or area hospitality developers who are looking to bring something new to their region.
What locations is Fat Phill’s targeting?
Fat Phill’s is focused on expanding across the UK, Europe, and GCC countries.
What are the franchise terms of agreement and renewal?
Individual franchise agreements have a five year initial term, renewable for a further five-year period. Multi-unit agreements have an initial 10-year term. Fat Phill’s does not charge a renewal fee.
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