Sojubar

About Sojubar

The founders of Sojubar view it as a bridge between cultures, bringing people together through good food and company, and where cultural diversity is celebrated. At the heart of the brand is the winning combination of Korean fried chicken, beer, and soju.

Sojubar offers authentic Korean dishes which are unique in the market. The signature fried chicken is crispy on the outside and seasoned to the bone, and with a variety of 9 unique flavors to choose from, Sojubar has developed a favorite for everyone’s taste buds. The Korean fried chicken pairs perfectly with the beer offerings and the extensive selection of soju flavors. In addition to their famous fried chicken, Sojubar’s In addition to their famous fried chicken, Sojubar’s menu also features a range of Bibimbap, Kimbap, Mandu, and Bingsu.

Not only are Sojubar’s dishes visually appealing, but the restaurants are also designed with trendy urban aesthetics. All of the venues feature cool elements with stylish steel work, glowing neon lights, and vibrant plants. The venues also have entertainment areas which offer an added dimension to a Sojubar experience, further encouraging social media engagement and, most importantly, helping to create lasting memories. These factors have helped the brand to build an incredible social media following, particularly on TikTok and Instagram.

How does the Sojubar franchise model work?

In addition to the incredible food and sleek designs, Sojubar is a smart concept that is quickly scalable, with excellent operational prowess, and ambitious plans for future growth. Their products are all high margin, either due to the initial affordable costs of items (chicken and seasonings), the economies of scale in bulk buying (beer and soju), or versatility (soju also being used in cocktails).

Processes in the kitchen are kept fast and simple, allowing for quick staff training and product output, without the need to compromise on quality, or for specialised chefs. The supply chain has been fully optimised by the parent company, Maden Group, which efficiently manages transportation, warehousing, and distribution.

What type of franchisee is Sojubar looking for?

An ideal Sojubar franchisee will always be committed to upholding the excellent standards of the brand. Prior experience in franchising is highly desirable, especially as an operator within the Food and Beverage industry. In addition to ensuring the great quality of both food and customer service, they will focus on creating a lively, exciting ambience for guests.

In addition to day-today store management, a candidate should also be knowledgeable about marketing and creating social media. Above all, an ideal franchisee will have an understanding and appreciation for Sojubar’s brand, sharing in a cultural phenomenon with delicious food, excitement, and diversity.

Training and support

Sojubar franchisees receive fantastic support from the brand, starting in the initial stages helping with site selection, approval, and design experts to ensure the venue matches Sojubar’s trendy aesthetics.

The comprehensive training then begins with in-store operations training, which includes ongoing excellence coaching, knowledge on operational systems, and opening support.

Did you know?

Sojubar is eligible for funding support!

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The brand’s operational know-how and technological solutions are accessible as part of Sojubar’s continuous support. Seasonal campaigns and collaborations, as well as essential marketing access and expertise, help franchisees receive the benefits of the Sojubar’s fast-growing social media network.

In addition, funding support may be available via high street banks, asset finance companies and UK startup loans.

Financial information

The Sojubar concept has been tested in multiple locations, where it has achieved incredible revenue between £2.5m and £3.2m per restaurant, with an industry-leading EBITDA at maturity between 20% and 33%.

Franchise Fees are £30,000 per store, with minimum investment of £200,000. The total investment, which is in the region of £400,000 per restaurant, has been historically paid back in 2 years or less. It can be financed via UK high street banks and asset finance companies.

Multi-unit and area development opportunities are certainly available and the brand is open to discussions with franchisees with the relevant experience and capital.

Why is Sojubar a good investment?

The popularity of Korean cuisine has never been higher, with a wider market demand for more culturally diverse dining experiences, and also because of the growing interest in Korean culture as a whole.

The influences of Korean pop, dramas, and fashion have all naturally led to curiosity about Korean food, and thus a greater appreciation for the unique, fresh flavours of these dishes.

Sojubar has also capitalised on the growth of social media. In addition to their active profiles, marketing campaigns, and the dishes and venues that are designed to be incredibly ‘Instagrammable’, entertainment areas with karaoke and beer pong create a lively atmosphere and encourage social media engagement. The whole customer experience is built around creating fun memories and to generate a lot of FOMO online.

What locations is Sojubar looking to target?

Sojubar has grown rapidly since 2021, and now has six venues in The Netherlands and one in Belgium, with a goal to open 30 sites by the end of 2026.

Sojubar is interested in franchise expansion in all regions, especially in the UK, Europe, and GCC countries. In the UK, Sojubar is open to both a JV or a straight franchise with someone that wants to bring a truly innovative Korean concept to the market.

Sojubar has broad appeal and a wide target audience, so the perfect location is a lively, urban high-traffic area, with a diverse population of food enthusiasts, young professionals, and students. Big city high streets, university towns, and transport hubs are all ideal options.

A Sojubar should feature a stylish bar, spacious seating area, room for entertainment, and ideally an outdoor space such as a terrace or beer garden. Venues are typically 1600 to 3200 sq ft (150 to 300 sq m).

What are the franchise terms of agreement and renewal?

Dependent upon single- or multi-unit development.