Tony Macaroni

About Tony Macaroni

Are you an experienced restaurant operator not making the most of prime sites? Tony Macaroni, an established name in the casual dining market, can help!

Tony Macaroni opened its first restaurant in 2007. The Italian cuisine brand is part of the Scottish-based Viva Italia Group, which has 19 restaurants under its umbrella and currently employs more than 500 people.

A proud family-owned, family-run Italian restaurant brand, it refuses to compromise on quality, value, freshness or service and never cuts corners. No surprise then perhaps that Tony Macaroni won the Best Pizza Chain & Best Pasta Chef of the year at the prestigious Pizza & Pasta Industry Awards in 2016 and has continued to win many more since:
• Pizza Restaurant Chain of the Year 2016
• Pasta Chef of the Year 2016
• Pizza Chef of the Year 2017
• Italian Restaurant of the Year 2018
• Pizza Chef of the Year 2018
• Margherita of the year 2019
• Best Pizzeria & Best Pizza 2020
• Best Independent Takeaway 2020
• Outstanding Business of Lockdown 2020

Tony Macaroni restaurants thrive because of their authenticity, consistency, superior menu, fresh ingredients and proven business model.

The fact that its dine-in restaurants attract such loyal regular guests and its Tony Macaroni delivery service has been a huge favourite for years (restaurant-quality Italian food at great prices delivered straight to your door), is why Tony Macaroni is perfectly placed to continue outperforming other more cumbersome brands through the current hospitality climate and tough conditions and on into the future.

Where other brands are having to completely rethink how they can make a profit because of the COVID-19 pandemic, Tony Macaroni restaurants were never designed to have guests tightly packed around small tables, so it’s business as usual once the masks come off.

The business has its own very popular Tony Mac Takeaway app, featuring the Tony Macaroni takeaway menu, but it also does roaring trade with all the leading third-party delivery companies. In addition to the full takeaway menu, complete with deals to keep you busy all week long, you can offer online wine sales, its Risotteria list (13 delicious risottos with vegan options) and its brand new Tony MaCalzone collection!

The Tony Macaroni menu, which includes ribs, risotto, bruschetta, burgers, chicken and award-winning pasta, spaghetti and pizza, has been carefully selected by the company’s multi-award-winning consultant chef Fabio Campoli. For over 15 years, Fabio has been one of Italy’s most respected chefs and his knowledge of the country’s cuisine is unrivalled.

From 2000 to 2013, he was consultant chef for RAI, Italy’s main television channel. More recently he hosted a new show, called My Italian Recipes, on Italy’s Channel 4 and is currently presenting The History of Italian Cuisine on La7 with the legendary Rossano Boscolo.

Fabio has also worked on several Hollywood films, including Mission Impossible, so his attention to detail is second to none.

Talk to the team about your local market and the sites available and they will help you design a perfectly blended Tony Macaroni that delivers great revenue on every front!

How does the Tony Macaroni franchise model work?

The company offers three different options for franchise operators:
• Sites in city centres.
• Retail park locations.
• Shopping malls.

For each of the three business models, the following are critical to the success of the franchisee’s business:
• Finding the right location
• Securing the right rental banding
• Controlling all overhead costs, especially in relation to food, drink and labour costs
• Increasing average spend per customer
• Increasing footfall and weekly sales
• Home delivery.

In the last year, the company has seen an explosion in its Tony Macaroni to go option, with pleasing levels of customer sales. It has optimised its menus to ensure customers enjoy the same quality of food through takeaway as they would experience in its restaurants and has launched an online wine store.

Franchise partners will have access to bespoke branded packaging, marketing and IT solutions that integrate seamlessly into EPOS systems to ensure efficient operational delivery and ease of ordering for every one of the franchise outlets in the network.

Some prime locations will have access to the Tony Mac delivery fleet of branded Fiat S00’s while others will be able to offer delivery through the most widely used third party delivery services.

All franchise partners will have the opportunity to offer Tony Macaroni Takeaway (Click & Collect) which customers order online or via a custom app.

How much does it cost to become a Tony Macaroni franchisee?

The level of investment for the store fit-out, equipment, stock, small wares and launch marketing package will range from approximately £250,000 to £750,000-plus VAT (including the initial franchise fee).

However, this will vary depending on the size and location of individual operators’ premises, seating capacity and level of refurbishment required.

The single-unit franchise fee is £25,000. Tony Macaroni charges a royalty fee of six per cent and a marketing fee of three per cent.

What’s the earnings potential of a Tony Macaroni franchise?

These are challenging times for the hospitality industry because of the COVID-19 storm, but Tony Macaroni is perfectly positioned to emerge even stronger and take advantage of the opportunities for franchisees presented by the availability of quality sites right across the UK.

Pre-lockdown, Tony Macaroni was already delivering exceptional sales increases in units taken over from competitors. For example:

Silverburn, indoor shopping mall location
• Previous restaurant tenant average weekly takings £8,000 compared to Tony Macaroni £28,000

Glasgow Fort, Scotland, outdoor shopping mall location
• Previous restaurant tenant £8,000 compared to Tony Macaroni £29,000

Livingston, Scotland, outskirts town centre beside large chain hotel
• Previous restaurant tenant £11,000 compared to Tony Macaroni £48,000

Dundee, city centre high street location
• Previous restaurant tenant £17,000 compared to Tony Macaroni £38,000.

Why is the Tony Macaroni franchise a good investment?

With an oversupply of rental property and Tony Macaroni’s track record of transforming unit sales, there has never been a better opportunity to invest in this proven brand. 

How do I start setting up my own Tony Macaroni franchise?

To find out more or to request further information on franchise opportunities in the hospitality sector with Tony Macaroni, complete the form below and click on the ‘Request Free Information’ button now. The company is currently seeking partners for restaurant expansion.