£135,000
Food & Beverage
Yes
£256,000
£35,000
N/A
About Wok to Walk
Founded in 2004, Wok to Walk operates over 120 sites in 18 countries, and the company is part-owned by Toridoll, a large Japanese restaurant corporation with more than 1,300 restaurants worldwide.
Today, Wok to Walk can be found operating units in iconic locations such as New York’s Times Square, La Rambla in Barcelona, London’s Oxford Street and Baker Street, and Berlin’s Alexanderplatz.
The franchise’s concept aims to be simple but highly versatile with broad appeal. Customers design their own meals from a choice of noodles, proteins, veggies, and sauces, which are prepared before them in theatrical open kitchens by the expert Woksmiths. The focus is on convenience, freshness, affordability, and speed.
With so many choices, Wok to Walk can adapt to a multitude of tastes across a huge cosmopolitan market audience, and perfectly suits a modern fast-paced lifestyle with the options to eat-in, takeaway, delivery, or arrange workplace and event catering.
How does the Wok to Walk franchise business model?
Wok to Walk can operate from smaller spaces and fit in any location. The concept does require extraction, but it has been successfully implemented in venues from as small as 25 sqm with a central or remote kitchen in vibrant tourist hubs. It’s found particular success in areas such as university towns, commuter hubs, and shopping malls.
The franchise package includes training, access to established business operations, smart solutions, marketing expertise, and global brand awareness.
What type of franchisee is Wok to Walk looking for?
Wok to Walk is especially interested in partnering with well-financed operators and larger companies with the potential for multi-unit investments. The ideal franchisee will be capable of setting up and running several sites in adjoining territories; 92% of Wok to Walk franchisees operate more than one unit, and many of them are multi-brand corporations.
Access to a real estate network is key to securing prime locations, as is a commitment to the brand’s standards of food quality, service, and sustainability. Previous experience at a management level within the food and beverage franchise industry is highly desirable although not strictly essential. Full training will be provided for operations, and marketing will be carried out by the Wok to Walk team.
Training and support
The Wokademy, where cooks become Woksmiths, is a one-month extensive restaurant, operations, and marketing training course, which is reinforced by video tutorials, manuals, and action plans.
The brand’s business model has also been optimised over 20 years of operational experience in order to create fast and scalable expansions. The Wok to Walk head office team is involved with every step of the franchisee journey, from site selection and design, IT and HR solutions, and checking supply chain quality.
Wok to Walk aims to protect high margins via strategic cost management, low labour costs, and reduced wastage - meanwhile focusing on improving quality rather than decreasing prices.
Financial information
Minimum investment for Wok to Walk is approximately £135,000 (depending on store size and location) including £35,000+VAT in franchise fees. This fee is reduced to £30,000 with the second store and £20,000 thereafter. A Wok to Walk restaurant can reach a profitability of as high as 27% EBITDA, and multi-unit opportunities are both available and encouraged for qualified applicants.
Why is Walk to Wok a good investment?
Wok to Walk’s rapid expansion speaks for itself. The dishes are accessible and fully customisable to satisfy a huge range of tastes, allowing for the brand to flourish across multiple countries in any kind of venue and any demographic. Students, tourists, families and commuters can all enjoy a fresh, fast meal without compromising on quality.
An emphasis on expanding to multiple sales channels has also helped the brand to diversify and adapt to the modern market trends, with the growing take-out, delivery, and catering markets all perfectly suited for Wok to Walk to capitalise on. High volume turnover provides for of up to 140 meals an hour in some locations, while the flexibility of the easily implemented store footprints allows for a venue to fit anywhere so more markets become available.
Wok to Walk also has a brand focus on sustainability, introducing innovative solutions to reduce their wastage, support animal welfare, and improve the environment. Single-use plastics are kept to a minimum, trending towards 0%, while food wastage can be kept low with multi-purpose ingredients. This not only reduces environmental impact, but it improves food costs and profitability for franchisees.
What locations is Wok to Walk looking to target?
Wok to Walk is a global franchise with more than 120 restaurants already established around the world. In the UK, the brand is established in major cities such as Bristol, Cardiff, Coventry, Leeds, Liverpool, London, and Manchester. The goal now is to grow the franchise’s existing presence in all these cities, as well as other locations nationwide.
What are the franchise terms of agreement and renewal?
The Wok to Walk franchise agreement is a 10 year term and renewable for a further 10 years.
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