Lawnkeeper

About Lawnkeeper

Founded in 1998, Lawnkeeper services domestic and commercial customers who require professional, all year round lawn care and treatments, including moss, weed, pest and disease control, aeration and scarification.

Customers receive a free analysis of work required and quotation before any treatments commence. They also get a seven-point guarantee for all work to ensure complete peace of mind.

Lawnkeeper is a member of the Institute of Groundsmanship and British and International Golf Greenkeepers Association.

The company’s first UK franchisee opened for business in 2007. Lawnkeeper is an associate member of the British Franchise Association.

How does the Lawnkeeper franchise model work?

Franchisees work in protected trading territories that consist of at least 100,000 households.

They begin as owner-operators, completing the work themselves, but can progress to a multi-van management franchise operation if desired.

Central to the Lawnkeeper opportunity is the company’s franchise management system, a software package that assists franchisees to schedule appointments and plan daily routes
effectively, among other tasks.

In addition, franchisees benefit from group purchasing discounts when buying feeds and weed killer. They also open for business with at least 20 customers, thanks to the franchisor’s promotional activities carried out on their behalf during the pre-start stage.

What locations or territories is Lawnkeeper looking to operate in?

Lawnkeeper has franchise opportunities available throughout the UK.

Why is Lawnkeeper a good investment?

Investing in an established franchise concept has been proven to be less risky than launching your own independent startup. And the chances of success in the long term are far greater.

According to the latest industry survey by the British Franchise Association, the body that protects and promotes good franchising practice in the UK, 93 per cent of franchisees said they were profitable, while 60 per cent of established franchises said they turned over in excess of £250,000 a year.

Compare this to the sobering fact that 50 per cent of small businesses fail in the first four years.

When it comes to the Lawnkeeper franchise specifically, the service provided by franchisees appeals to many cash rich, time poor individuals and families in different age groups who want to be able to enjoy their garden without having to put all the hard work in to maintain it themselves.

The company states that franchisees can earn an impressive £45,000 in their first year.

This is a result of its large, carefully developed trading territories; the computerised methods of operating the business, which maximises efficiency and therefore profitability; the range of treatments that smooth out the peaks and troughs in demand for this type of business; and that Lawnkeeper not only assists you to find your first customers but helps you attract and retain a total of 150 by the end of your first year in business.

Did you know?

Lawnkeeper has outlets available across the UK

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The Lawnkeeper franchise offers significant repeat business potential, as once a customer is signed up, their satisfaction with the service means they will continue to use it for years to come.

On top of this, referrals are commonplace, once a neighbour, friend or relative has witnessed the transformation in the look of the customer’s lawn.

Does Lawnkeeper charge its franchisees any ongoing fees?

All franchisees pay a monthly management fee that goes towards the franchisor’s research and development activities and the ongoing support of the franchise network. Details of the management fee will be discussed with prospective franchisees during the recruitment process.

Where in the UK is the Lawnkeeper franchise based?

The company’s head office is in Lumby, Leeds.

What training and support do Lawnkeeper franchisees receive?

Training starts with all Lawnkeeper franchisees having to complete a National Proficiency Tests Council training course, where they will gain PA1 (safe use of pesticides) and PA6A (pedestrian handheld equipment) qualifications.

This is followed by a two-week training programme, which takes place at Lawnkeeper head office, and covers all you need to know about lawn care and the operational side of the business, including sales and marketing.

Support is provided by the franchisor on an initial and ongoing basis and is tailored to each franchisee’s needs.

What else does a Lawnkeeper franchisee get for their investment?

All the tools and equipment necessary to run the business successfully, the lease deposit on a Lawnkeeper-liveried van (some franchisees choose to purchase a vehicle outright) and a selection of branded clothing and workwear.

Do I need any specific skills to become a Lawnkeeper franchisee?

No, as the company says its training programme and ongoing support package teaches franchisees all they need to know about running a business of this type.

However, because of the nature of the work involved, all franchisees must be physically fit.

How can I get started on setting up my own Lawnkeeper business?

Complete the enquiry form on this page and your details will be sent direct to Lawnkeeper. A member of the company’s franchise recruitment team will then be in touch.

All prospective franchisees are required to attend a face-to-face meeting with managing director, Sam Langrick, who will explain in detail the opportunity on offer and
answer any questions you may have about the business.

All franchisors have a structured system in place when it comes to franchisee recruitment.

This ensures investors purchase the franchise that best matches their aspirations and goals and that franchisors attract franchisees who are willing to follow the tried-and-tested Lawnkeeper systems and be positive brand ambassadors.