Brad Sugars, serial entrepreneur and the man credited with the concept of business coaching, has launched a book that gives aspiring entrepreneurs a glimpse into the world of ‘smart’ business.
The Business Coach reveals how business coaching helps small companies succeed by using the story of a business run by a hardworking husband and wife team. Sugars uses their experiences to guide readers through the process of developing a business that makes a consistent profit and runs like a well-oiled machine without the owner’s day-to-day involvement.
The methods Sugars outlines in The Business Coach are drawn from his wide experience of working with small businesses as chairman and founder of Action International, the world’s largest business coaching organisation.
“Business owners need to realise that they don’t have to work 15-hour days in order to achieve success,” says Sugars. “The Business Coach tracks the success of the husband and wife business owners as they work with a business coach after a long-time friend’s recommendation.
“The book addresses their concerns, hopes and ambitions and shows readers how to take control of their own businesses and professional lives.”
Priced at £9.99, The Business Coach is available from Amazon.