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92 Degrees celebrates 10 ‘Damn Fine’ years as a business

92 Degrees celebrates 10 ‘Damn Fine’ years as a business

Having successfully thrived during a decade of economic challenges, 92 Degrees is seeking new franchisees to grow its brand

Unless you live near one of the 20 plus 92 Degrees coffee shop locations in the UK and are one of its thousands of loyal customers enjoying their ‘Damn Fine Coffee’, it may be that you’ve only just heard of the business – especially as it only launched as a franchise at the end of 2024.

However, even though 92 Degrees is relatively new on the franchising scene, it is anything but new as a brand. Its team have spent the last 10 years building every single aspect of the business from the ground up, and what a 10 years it has been.

It’s hard to overstate how much has happened since 2015 – especially the last five years. From Brexit to COVID lockdowns and more prime ministers than most people can remember, not to mention terrible wars breaking out overseas, there’s barely been a quiet moment. It’s also safe to say that the last 10 years have been among the most economically turbulent of the last century. No wonder, then, that uncertainty feels like the norm these days.

Despite this, in the last decade 92 Degrees has not just survived but thrived – and its team are keen to support franchisees to do the same.

A business model to believe in

From the opening of its very first coffee shop in 2015, right through everything that has followed, the 92 Degrees team has endured where so many others have failed. Business closures from 2020 to 2023, in particular, numbered in the hundreds of thousands, but 92 Degrees managed to expand to what is now more than 20 coffee shops, with more on the way in 2025.

This is down in part to the team’s persistence with a business model they truly believed in, but also their ability to learn valuable lessons along the way while constantly improving and evolving. They have developed a strong pool of experience and expertise and used it to constantly and consistently refine their business model.

This is exactly what franchisees can tap into. Building a successful business has obviously always been the main goal for the team at 92 Degrees, but so has creating opportunities for others to succeed like they have. Starting with their own in-house teams, and now expanding to future franchisees, 92 Degrees has always been about empowering others to become the best they can be.

Could you be celebrating this time next year?

For 92 Degrees, everything about its offer is designed to help a franchisee succeed, grow and thrive as a business owner. To find out if it’s the right opportunity for you, get in touch by clicking on the link to 92 Degrees’ profile on this page at any time and schedule a call. This won’t be a sales call but a chance to ask all the important questions about where a 92 Degrees franchise might fit into your life and your ambitions for the future.

Alternatively, would-be franchisees are also welcome to meet the team in person. This is something that can be arranged as part of the normal enquiry process.

92 Degrees will be exhibiting at The British & International Franchise Exhibition, Olympia London on 31 January and 1 February. If you plan on going, why not set up a time for you to talk to the 92 Degrees team there?

*This is paid partner content.

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