The QSR brand continues its impressive programme of growth, opening its second site in Norwich this month
The new Chopstix restaurant will be owned and operated by the company. Expansion through both company-operated locations and franchisees has been decisive in driving the brand’s growth trajectory, as evidenced by a significant new franchise partnership with Sparta Foods, and the announcement of a site at Butlin’s Bognor Regis.
With further site openings across both ownership models in the pipeline, the pan-Asian QSR brand is set to pass the 100-site mark by the end of the year. With 83 stores in the estate, Chopstix is already considered the largest Asian-inspired restaurant brand in the UK, outstripping the likes of Itsu, Wasabi and YO! However, the company has set its sights on becoming the largest on the continent.
Jon Lake, managing director for Chopstix, said: “Over the last 12 months, we have directed significant energy and resources to identify new locations with high potential, by undertaking an extensive programme of market mapping and by recognising regions where existing stores boast impressively strong sales data, such as in Norwich. These insights have guided our growth strategy and have been key to the speed at which Chopstix has expanded this year. It’s fantastic to be opening a second site in Norwich and it’s incredibly exciting to see how well the brand is performing across the UK and Ireland.”
The new Norwich site will include striking design elements the brand has become renowned for such as its iconic ‘living wall’, natural wood finishes and its winking anime character that features across all Chopstix locations.