Vanessa Conde, global vice president of marketing, TREND Group, explores three post-crisis consumer behaviour trends
TREND Group’s global vice president of marketing, Vanessa Conde, features in a unique marketing insights webinar and interview that explores how customers’ behaviour has changed the post-COVID-19 crisis.
This webinar forms part of a special The Comeback series and is hosted by the brand’s US-based marketing agency, EGC. It explores three post-crisis consumer behaviour trends:
1. How the low-touch economy will define our lives for years to come
2. Faster adoption rate of new technology
3. How consumers are more connected to brands
The interview explores how the Granite & TREND Transformations brand is uniquely placed to safely help customers fulfil their home improvement dreams. It specifically touches on the global strategic decisions undertaken by the company to help support its franchise partners throughout the crisis. Conde also provides insight into the brand’s new service and product developments, such as the virtual design consultation and the launch of a new-engineered stone surface with built-in Microban® antimicrobial product protection.