With this deal, Optic-Kleer franchisees are better placed to reach more customers than ever before
“I can’t tell you what a big deal this is,” said MD David Overton. “Sainsbury’s doesn’t work with just anyone! They are very particular about who they partner with and you will very rarely see any kind of concessions in their stores and car parks. With this deal, Optic-Kleer franchisees are better placed to reach more customers than ever before, but it’s worth even more than that.
“By partnering with such an exclusive and discerning retailer, Optic-Kleer is showing what a premium service the brand can offer. Sainsbury’s has recognised that having Optic-Kleer operate on their premises is not only a significant new benefit for their customers but also further raises the profile of their stores as essential community hubs. In turn, they’re showing their customers that Optic-Kleer is a brand they can trust.”
With this deal, Optic-Kleer franchisees are better placed to reach more customers than ever before. In any given area, Sainsbury’s holds a staggering 16 per cent of the market share and because everyone goes to supermarkets, that’s 16 per cent of everyone in a local area that now Optic-Kleer has too. This means that a franchisee can now have direct access to 1000s, if not 10s of thousands, of potential extra customers in any given territory.
Add in Optic-Kleer’s already established relationships with Morrisons, B&Q and Homebase, and you’re suddenly looking at an opportunity to open a new business that already has huge coverage of potential customers right from day one.
This deal unlocks a massive amount of new potential for anyone working with Optic-Kleer as they can now operate in a prime position for the incredible 12.5 million customers who visit Sainsbury’s every week!