Domestic oven cleaning specialist says contemporary design better communicates the benefits of its service
Ovenclean has unveiled a new company logo designed to better reflect its customers and franchisees.
With a more contemporary look and feel and featuring crisp, clean lines and a brighter colour palette, the logo benefits from an updated strapline, which Ovenclean marketing manager Rebecca de Chair says: “Better communicates the benefits of its service”.
The new ‘Less grime, more time’ strapline was first introduced by the brand as part of a social media campaign in 2019 and, having achieved strong results, replaces the previous ‘The original oven cleaning specialists’ subheading.
For familiarity and continuity, some iconography of the previous logo - including the ‘swoosh’ on the ‘V’ in Ovenclean - has been retained. The typography, however, has been replaced by friendlier, lower case lettering.
Rebecca says: “We’re hugely proud of the success Ovenclean has achieved for more than a quarter of a century.
“In that time, the Ovenclean logo and branding has changed very little, yet the world around us has changed at a phenomenal pace - especially in the last 12 months.
“Now more than ever, people value their time so much and our professional oven cleaning service means our customers don’t need to spend hours scrubbing away at the oven when there are so many other things they’d rather be doing.
“Given this and to keep up with ever-changing tastes and styles, we felt it was time for a refresh.
“Our updated logo feels more modern, friendlier and we believe better appeals to our customers and franchisees.
“We’ve had a great response internally from our network of specialists and employees at head office and we’re now keen to see how this update is received by our customers.
“Our hope is that it truly engages with our audiences, making Ovenclean an even more memorable brand for those who use our services.”