Situated just outside the seaside town of Cromer in Norfolk, it’s the 12th outlet opened by local franchisee Raj Rao.
“The non traditional locations are a key area of growth for the SUBWAY brand in the UK and Ireland,” Trevor Haynes, area development manager at SUBWAY UK and Ireland says.
“The simple operations involved in running a SUBWAY franchise and the convenience offer make it a perfect fit for these style locations.
“The partnership with Lidl is the first of its kind and we are excited to see what this could lead to in the future.”
Raj Rao adds: “The opening of a SUBWAY store within a Lidl supermarket is a big step for us - there are no other branded quick service restaurants in the local area and this dual partnership capitalises on customers needing to shop and eat all in one place.
“As my 12th store, I have great confidence in the brand’s strength and the simplicity of the operations involved make a supermarket the perfect choice for a SUBWAY store.”