Busy tax season sees over 1,700 leads delivered to franchisees
TaxAssist Accountants’ inbound sales lead team delivered 1,711 leads to its franchisees during January, making it the busiest opening month of the year on record for the company.
This is an average of 85 per working day, surpassing previous years’ averages by 72 per working day in 2020 and 80 per working day in 2019.
More than 500 business leads were delivered in the first week of January alone.
James Mattam, TaxAssist Accountants’ group business development director, says: “It’s certainly been a busy tax season for our accountants, who have been well organised to meet the tax deadline for their clients.
“Our inbound sales team have been dealing with a higher volume of new clients calling in and we recruited a new team member late last year to cope with this expected demand.
“February saw the tax season extend somewhat due to HMRC’s announcement that no late filing penalties would be applied this month, so we’ve seen new business enquiry numbers surpassing previous years’ weekly totals.
“We delivered 287 potential new clients in the first week of February, 260 in the second week and we’re on course to deliver another record breaking month to support the growth of the network.”
TaxAssist Accountants’ 375-plus UK offices provide accountancy services, tax returns, payroll, bookkeeping, tax savings and tax advice to 77,000 customers, including sole traders, partnerships, limited companies and personal tax payers.
“We pride ourselves on the power of the TaxAssist brand and its ability to attract new clients for our network of franchised practices,” James says.
“The brand strength has grown further in the last 12 months due to the service levels our franchisees have given to their clients during the pandemic.
“Client feedback on our service and levels of communication is consistently positive and we currently have a Trustpilot rating of ‘excellent’. Our recent national client survey also revealed that 96 per cent of clients would recommend our services to a friend.
“With a road map now laid out for a return to normality from the government, we look forward to the TaxAssist Accountants network continuing to make a real difference to businesses right across the UK.”