The UK’s QSR scene has welcomed a new burger brand, and now its founders have their sights firmly set on growth
In 2020, Hasan Hamid and Amer Qayyum launched Burger Drop with the vision to change the premium burger scene by embracing quality, innovation, and the promise of affordable luxury.
Since its debut, Burger Drop has proved successful – achieving the title of ‘best-selling burger’ in the North East of England outside of national chains, according to UberEats. It’s also accrued a devoted following and earned accolades from esteemed food bloggers who have said the brand has: “the best burgers they’ve ever eaten!”
Driven by a passion to offer an artisanal burger experience, the Burger Drop team crafts each menu item from scratch using the freshest ingredients available. This enables customers to indulge in a good-quality meal in a luxurious setting, while still paying an affordable price tag.
It was this early success that’s encouraged Burger Drop to expand the business across the UK, adopting a franchise model. At present, Burger Drop has two locations in Newcastle; with several further sites joining the portfolio in 2024. The bold ambition is to have more than 150 sites across the UK.
.jpg)
QSR set on growth
Hasan and Amer both have backgrounds in healthcare and entrepreneurialism, which they say has aided them in providing vision, professionalism, and a clear strategic direction in all aspects of the business model’s delivery.
For Burger Drop franchisees this translates to a support network of experienced individuals who can provide holistic support in tackling challenges within the QSR market as well as fostering strategic relationships built upon trust and integrity.
“From our own experiences and through embracing market trends, we have developed one of the most technologically sophisticated approaches to business operations and franchisee support,” says Amer.
“To this effect, we’ve adopted market-leading integrated POS systems, restaurant management software, audit tools, and mystery shopper experiences, which have dramatically improved our existing operations and helped provide assurances regarding sustainability and long-term profitability accordingly.”
Premium burgers
Burger Drop’s financial model is based around four different concepts and aims for ROI within two years. Moving forward, its vision is to provide something unique within the F&B market space, combing a premium approach to comfort food, a keen focus upon customer satisfaction, and strong brand values.
The Burger Drop franchise is BFA accredited to provide assurance of its ethics and sustainability to any prospective franchisee.
“We are proactive, transparent, and will continue to innovate products and services throughout time, ensuring that our franchisees are always supported and at the centre of all we do,” says Amer. “This reinforces our ethos whereby we strive for any partnership to be a win-win for both sides.”
*This is paid partner content
