£6,000
Fitness
No
£6,000
£6,000
£40,000
About Trail Runners
Trail Runners creates trail running communities, offering group runs, coaching, and training camps to trail runners of all abilities. It aims to be the go-to club for organised trail running in the UK.
The franchise’s web-based CRM and operations system means that the business can be operated from home while club events like runs and training camps are delivered at physical locations within your territory.
Club runs, athlete coaching, and residential training camps can be fronted by you or outsourced to a small team of run leaders or coaches.
The Trail Runners head office staff have over 25 years of experience in the coaching industry, plus mature clubs currently in full operation.
The running industry is unregulated so Trail Runners has established affiliations with England Athletics and the Trail Running Association to reflect the brand’s dedication to high standards in running.
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How does the Trail Runners franchise model work?
You will need to build a small team of run leaders and coaches (often volunteers) to help deliver club runs while you, the franchisee, handle club operations. You have the option to lead as many runs as you wish, and coach as many athletes as you wish, or outsource this to your team.
You don’t need to hold any running or coaching qualifications. Training and qualifications can be obtained during the on-boarding process. Revenue is earned through club memberships and coaching memberships, with other revenue streams to increase income. Club set-up includes:
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What type of franchisee is Trail Runners looking for?
A successful franchisee will have a passion for trail running and enjoy supporting individuals to achieve success.
Great interpersonal skills and a good ability to communicate are vital for effective coaching and customer service. Drive, with the willingness to work hard in order to create a healthy membership base will result in a healthy club community, and, in turn, a healthy business.
The Trail Runners business could be seen as a part time venture, but with the view and understanding that by year three it will be a full-time and lucrative.
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Training and support
A Trail Runners club is a turnkey operation, meaning before you launch your club the head office team will have all of your training, club set up, and pre-sale launch done prior to you starting your first club run.
The head office team will also help with general business administration while it sets up your branded website. There will be some online training sessions before you visit the Trail Runners headquarters in Bristol for two days in-person training.
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Financial information
The license fee and initial training package for a Trail Runners club starts at £6000. Franchisees can expect a return on investment in four to six months, depending on how quickly a membership base is established.
The club pre-sale period will mean you have a healthy number of members before you start your first club run.
There is the option to own multiple clubs in different territories.
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Why is Trail Runners a good investment?
Trial running is one of the fastest growing sports in the UK. Trail running has grown by 231% in the past 10 years, according to data on ‘The State of Trail Running’ from RunRepeat.
Additionally, Strava data from 2023 shows that 52% of self-confessed road runners dabbled in some trail running at some point throughout the year.
The brand believes there is currently a distinct lack of structure around delivering group activities and training on a wider scale, which is where its expertise come in.
What locations is Trail Runners looking to target?
Trail Runners has franchise opportunities across the UK.
What are the franchise terms of agreement and renewal?
Trail Runners is currently looking for pilot franchisees on a 12-month agreement. Renewable on a five year agreement, with no cost to renew.
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