Spud Bros Express

About Spud Bros Express

Spud Bros Express is a fast-food franchise that offers its customers a modern twist on the classic baked potato. Since 1955, it has been serving up loaded spuds in Preston from the UK’s first-ever food tram. Today, Spud Bros Express is a thriving digital brand with over five million online followers. Its menu features gourmet-topped baked potatoes, sides, and drinks – available for dine-in, takeaway, or delivery. All of its food is halal.

With a low-investment model and flexible location options – including the ability to operate without extraction systems – the franchise offers an opportunity for ambitious entrepreneurs. The business claims that its highly scalable concept, serving an underserved niche, offers the perfect recipe for growth.

Spud Bros Express’ customisable loaded baked potatoes represent an alternative to more common burger, pizza, and sandwich franchises. Its menu appeals to a broad audience, and this, its team says, combined with streamlined operations and premium ingredients, delivers a fast-food experience that keeps customers coming back for more.

What type of franchisee is Spud Bros Express looking for?

To succeed as a Spud Bros Express franchise owner, you should be:

• Social media savvy – With the brand’s viral success on TikTok, digital engagement is crucial to boosting your store’s visibility.
• Community-focused – Building strong relationships with customers and participating in local events can drive your business forward.
• A strong leader – Motivating and managing a team effectively is key to success.
• A skilled communicator – Excellent people skills are essential for managing staff, customers, and suppliers.
• Business-oriented – A solid understanding of financials and key performance metrics will help ensure profitability.

Training and support

Comprehensive marketing support – Franchisees gain the advantage of having an established marketing agency as a partner in the Spud Bros Express brand, along with a proven approach to social media content creation through Red Caps.

Streamlined business model – The brand’s proprietary tech platform, backup payment system, and seamless delivery partner integration help to ensure operating a Spud Bros Express franchise is both simple and profitable.

In-depth training & ongoing support – Franchisees receive thorough training in operations, marketing, customer service, and more, with continuous guidance and support from the franchisor.

Strong brand recognition – With a loyal customer base and over five million TikTok followers, Spud Bros Express offers franchisees instant brand credibility and visibility.

Did you know?

Spud Bros Express is eligible for funding support!

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Low investment, high growth potential – Spud Bros Express promises franchisees a cost-effective entry into the food industry, offering a lower initial investment compared to many other food franchises without compromising growth opportunities.

Financial information

Low capex model: total cashflow investment ranging from as little as £60,000 to £100,000.

The brand’s existing locations are fulfilling between 150 and 250 orders per day excluding deliveries, and its team state that a well-run store has the potential to pay back the original investment in the first year.

The franchisor is open to territorial franchise agreements for specific areas within the United Kingdom. Specific incentives are available for qualified parties.

Financing is available through third-party lenders such as high street banks and asset finance providers.

Why is Spud Bros Express a good investment?

Straightforward & scalable model – Spud Bros Express’ streamlined menu and efficient operations keep overheads low and maximise profitability.

No costly extraction systems – Unlike many quick-service brands, Spud Bros Express’ kitchens operate without the need for expensive extraction systems, offering greater flexibility in choosing locations.

Proven track record of growth – As part of the Taster brand portfolio, Spud Bros Express leverages the success and expertise of an international franchise network with hundreds of thriving franchisees.

Award-winning brand – Recognised at the High Street Heroes Awards in July 2024, Spud Bros Express proudly took home three honours, including the Customer Service Star – Retail award.

Community-focused – More than just great food, Spud Bros Express is a brand with heart, having raised over £21,000 for charity – giving back to the communities it serves.

What locations is Spud Bros Express looking to target?

All major UK cities and towns. Priority locations include Bath, Birmingham, Bolton, Bristol, Bournemouth, Leeds, Bradford, Liverpool, Brighton, Central 7 Greater London, Cardiff, Manchester, Derby, Edinburgh, Exeter, Glasgow, Leicester, Newcastle, Norwich, Nottingham, Oxford, Plymouth, Portsmouth, Sheffield, Southampton, Swansea, Wolverhampton.

What are the franchise terms of agreement and renewal?

Five years, renewable for one further term of five years.