92 Degrees

About 92 Degrees

92 Degrees are on a mission to provide Damn Fine Coffee™ to as many people around the world as possible.

What does that mean? Well, for 92 Degrees, it means not just creating a great product, but living it, learning it, and loving it. The team tastes every blend and roast themselves to really understand its character, and ensure the brand’s coffee is treated with the love and respect it deserves at every step on its journey.

In a world now filled with cafes and drink outlets, 92 Degrees is aiming to be different and become much more than just another coffee shop.

The brand believes having a range of high-quality and good customer service are at the core of its success so far, but the franchise is looking to achieve more.

92 Degrees’ mission also means creating a space in the local community where customers can come together whether that be for a quiet break away from a busy day, or a lively meet-up with friends and colleagues.

The franchise has just opened its 17th site in 2024 (with more in the planning stages). This growth comes seven years after the team committed to expanding the company (which includes seeing two years of lockdowns and partial openings). The flagship site opened in 2015.

How does the 92 Degrees franchise model work?

Franchising allows 92 Degrees to empower others to benefit from its business model and brand awareness. It aims to make the franchise highly accessible to those who are interested in making an investment in a business.

The current priority is to preserve the spirit of the brand by making sure everyone involved with 92 Degrees is deeply invested in its mutual success.

As a partner in the 92 Degrees franchise, hopes you will be able to:

● Replicate its success under the 92 Degrees brand.

● Enjoy greater job satisfaction and build a more secure future.

● Create welcoming spaces which can become the cornerstones of your local community.

● Enjoy a return on your investment, but still give something back with a sustainable and ethical business model.

● Receive training and support designed to get your new business off to a flying start from day one.

What kind of franchisee is 92 Degrees looking for?

92 Degrees is open and flexible about the kind of franchisees it wants to grow the brand. The franchise says it has seen time and again how valuable different perspectives and skills can be to the company. It also doesn’t believe franchisees must have a strict set of skills to succeed with them, as training and support is provided.

Some experience in food and beverage or hospitality is welcome but not necessary. It values partners who have strong operational experience, but this doesn’t necessarily need to be in this sector.

More than anything else, it is the right kind of person, with the right attitude and ambition, that 92 Degrees values most.

Training and support

The 92 Degrees training plan aims to give you the best possible start in your new business, whether working hands-on in the business, or overseeing operations and employing a manager in each outlet.

Training starts at their HQ & Roastery in Liverpool, and will be a mix of classroom-based and practical learning, with time spent in their mock-up coffee shop, roastery, and tasting room.

Once you’ve completed the basics, you (or your store manager/delegated official) will attend an on-the-job training programme in an existing outlet.

When your training ends, the team will work closely with you to produce a business plan for your first year of trading. You’ll be in control, but the 92 Degrees team will continue to use all of their experience to help you grow, develop, and maximise your potential returns.

The 92 Degrees team will also be close at hand during your critical opening weeks, and will visit you regularly during the first year. They’re also just a phone call or email away for help or advice. You, and your team, will also have access to any additional training that becomes available in the future.

Did you know?

92 Degrees has an expected revenue of AOR after 2 years!

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Financial information

The initial fee for becoming a partner in a 92 Degrees Coffee franchise is £20,000 (plus VAT), and there are two levels of opportunity:

● Single-unit starters: Once you have your first location set-up, there’s nothing to stop you expanding into multiple units in your local area.

● The multi-unit investor: This option allows you to dive straight in with a plan to open multiple units across your chosen area, over the term of the franchise agreement.

There are other costs, such as leasing and outfitting your new coffee shop, business insurance, hiring, and paying staff etc. 92 Degrees recommends you have a certain amount of working capital available to support yourself, and your team, while your new business gets off the ground and reaches its full earning potential.

Costs can vary depending on location, but 92 Degrees has a detailed breakdown based on its current outlets. It estimates the total required set-up costs to open your first coffee shop to be around £164,235 + VAT.

Funding is available (subject to status) via the franchise department of most High Street Banks. Plus, there’s the Government-backed Business Start-Up Loan scheme which allows you to borrow up to £25,000 in order to start your business. This figure is double if you have two directors.

The earning potential of your franchise can vary a great deal depending on outlet size and location. However, based upon existing operations the brand believes you can reasonably expect to see a full return on your investment by Year 2. 92 Degrees are happy to share more detailed financial modelling during further discussions.

Why is 92 Degrees a good investment?

92 Degrees’ model has been designed to be profitable while adhering to strong values. Every store is designed and operated around three core principles: coffee, community and ambition.

1. It starts with a cup of coffee, Damn Fine Coffee™
Coffee is at the core of everything 92 Degrees do. This humble cup of joy is responsible for making each day a little brighter for customers, the team, and communities. From the farms and cooperatives where the coffee is grown, to a customer’s first sip at home or at one of its stores, every chapter in the story of its coffee is about delivering an exceptional standard of taste and experience. 92 Degrees call this standard Damn Fine Coffee™.

2. Coffee creates community
92 Degrees stores are embedded into the communities they open in – they aim to be places to connect, work, recharge, or simply to spend time. The brand has locations spanning education, culture, residential, office and creative sectors, each has its own identity and builds community in a unique way, but together they provide safe, welcoming spaces filled with care and Damn Fine Coffee™.

3. Community inspires ambition
92 Degrees aims to be more than just a coffee shop. The brand says it’s built on wild ambitions and a fierce determination to help people achieve success – however they define it. The communities that it has built across the country, including their headquarters and roastery in Liverpool, are driven by the mission to provide Damn Fine Coffee™ to as many people around the world as possible.

What locations is 92 Degrees looking to target?

92 Degrees is targeting carefully selected territories throughout the UK for development.

What are the franchise terms of agreement and renewal?

The initial franchise agreement lasts for five years, which is renewable, subject to certain criteria being met by the franchisee, and in agreement with the franchisor.