Crayola® Imagine Arts Academy™

About Crayola® Imagine Arts Academy™

Crayola® Imagine Arts Academy™ was developed in 2016 as a collaborative effort between Mad Science and Crayola®. The brand fully believes that art and education can make this world a better place for the next generation. Its aim is to help kids discover empathy and understanding, while creating beautiful masterpieces, through its after-school programmes, camps, birthday parties, and community-based workshops. The school programmes combine critical thinking to teach real-world topics like cultural awareness, wildlife conservation, social movements, and careers in the design space, all while being thematically appropriate for children between the ages of five and 12.

Its sister brand, Mad Science Group Inc., has more than 150 locations around the globe and over 35 years in business. Mad Science is the world’s leading science enrichment provider for children ages three to 12. With its 25 years of franchising expertise and Crayola’s dedication to arts-infused learning, Crayola® Imagine Arts Academy™ is set up for success.

How does the Crayola® Imagine Arts Academy™ franchise model work?

As a Crayola® Imagine Arts Academy™ franchise owner, you can choose to own a single territory or multiple territories. The brand sets you up for success with training, tools, and a collaborative community of like-minded business owners.

Your original equipment package comes with programming and equipment for three after-school programmes, three camp adaptations, and three birthday parties. Each one of its programmes goes through a rigorous 18-month development process. All the educational material and lessons are proprietary and developed in-house by a team of educational designers. They are tested in the field by hundreds of kids before they are released, so you can be sure that they will differentiate you from your competitors.

In addition, Crayola® Imagine Arts Academy™ provides you with your own website and e-commerce platform and social channels that allow people to search for your business, view photos of your events, and see your promotions. It also gives you a suite of tech tools that includes a scheduling and operations management tool, a customer database platform, and a digital asset management system. Moreover, Crayola® Imagine Arts Academy™ designs and gives you access to a vast array of marketing collateral to help you speak directly to your customers.

In summary, Crayola® Imagine Arts Academy™ provides you with quality STEAM programmes and strong business expertise, so that you can provide award-winning services to your community.

What is Crayola® Imagine Arts Academy™ looking for in its franchisees?

Crayola® Imagine Arts Academy™ is looking for passionate entrepreneurs with a strong business acumen who want to make a difference for the next generation.

Its franchisees come from a multitude of professional backgrounds. Experience in fine arts is not necessary. Crayola® Imagine Arts Academy™ finds that the key to success is a combination of operational and marketing expertise, and the drive to build and empower a successful team of staff. Fill out the enquiry form on this page, if you have these skill sets or would consider partnering with or employing individuals who do.

Crayola® Imagine Arts Academy™ is growing rapidly and you could be a part of the success!

What training and support does Crayola® Imagine Arts Academy™ provide its franchisees?

It provides extensive training and support from day one. All potential franchise owners are invited to a virtual or in-person Discovery Day, where they have the chance to meet the dedicated team, participate in a round table with executives, and evaluate if Crayola® Imagine Arts Academy™ is the right fit for them.

Did you know?

Crayola® Imagine Arts Academy™ has outlets available across the UK

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During the onboarding process, new franchisees are assigned a dedicated account manager who is always just a phone call or email away. Your account manager will walk you through a comprehensive, virtual or in-person training programme, during which topics from operations to staff and equipment management methods, marketing strategies, and sales techniques are covered.

After onboarding, the support is ongoing! You will be invited to participate in monthly community webinars where you can connect with other franchisees and benefit from their years of experience. You will also be invited to attend bi-annual regional business meetings and system-wide conferences so that you can continue learning and growing your business. Crayola® Imagine Arts Academy™ also provides you with access to training videos and manuals for every one of its programmes.

How much does a Crayola® Imagine Arts Academy™ franchise cost?

The total investment necessary to begin operation of a Crayola® Imagine Arts Academy franchise business starts from £76,000 to £205,000. This includes the initial franchise fee of £35,000 and the original equipment package fee of £15,000, as well as general office and staff set-up costs.

What locations or territories is Crayola® Imagine Arts Academy™ looking to operate in?

With over 20 franchise locations across Canada and the US, Crayola® Imagine Arts Academy™ has franchising opportunities available across the UK.

What are the franchise terms of agreement and renewal?

The initial franchise agreement is for a period of 10 years, with two subsequent renewal terms of five years each, after which a new contract can be drawn up.

Why is the Crayola® Imagine Arts Academy™ franchise a good investment?

Becoming a Crayola® Imagine Arts Academy™ business owner gives you the opportunity to directly impact children’s lives and helps shape how they see the world. Joining the franchise system provides a range of benefits:
• Leverage a powerhouse brand and world-renowned partner, Crayola®.
• Backed by the founders of Mad Science, the leader in children’s science enrichment programmes, with over 35 years of experience in the industry.
• Potential to generate substantial ROI with a modest investment.
• Proven franchise model with a robust R&D process and proprietary Crayola® branded programmes.
• World-class franchise support and on-site training.
• Very large, viable territories.
• Flexible working hours.

How in demand are Crayola® Imagine Arts Academy™‘s services?

The after-school programme market is worth $22bn (£16bn) according to forbes.com, with UK parents spending £28,000 on extracurricular activities until their children turn 18 (according to www.openaccessgovernment.org).

The sector pivoted quickly in response to the COVID-19 pandemic, with the majority of programmes moving to the virtual world, which has further expanded the opportunities to market and deliver content into the future. 

How do I start setting up my own Crayola® Imagine Arts Academy™ franchise?

To find out more, or to request further information on franchising with Crayola® Imagine Arts Academy™, complete the form below and click on the ‘Request Free Information’ button now.