Burger Drop

About Burger Drop

Burger Drop is BFA accredited, and founded in 2020, with the vision to create an affordable luxury burger experience that’s perfect for delivery, easy to take away, and offers a unique and vibrant ambiance for dine-in customers. It has successfully developed into an innovative and premium brand, that offers a delectable array of craft burgers, indulgent loaded fries, globally-inspired wings, and irresistibly thick shakes.

From light lunch creations to fresh salads, kid-friendly delights, sumptuous desserts, tantalizing vegan and vegetarian specialties, and fiery, bold selections; the brand aims to satisfy all meat lovers’ cravings, and leave no culinary stone unturned. Every recipe undergoes meticulous trials and rigorous testing to ensure they meet uncompromising standards before earning a coveted spot on the menu.

Driven by an unwavering passion to offer an artisanal burger experience, Burger Drop prides itself on crafting each menu item from scratch, and only using the freshest ingredients available. This commitment to culinary excellence results in an unparalleled burger journey, and one that unfolds in a luxurious setting while remaining astonishingly affordable. It is through the team’s steadfast dedication to providing a memorable dining experience that the business ensures no guest walks away from Burger Drop anything less than thoroughly satisfied.

How does the Burger Drop franchise model work?

Burger Drop is currently inviting applications from enthusiastic franchisees looking to help grow the brand around the UK. This franchise offers a flexible approach toward size and costings; with aspirations toward sites in larger student cities as well as tourist locations, shopping centres and travel terminals.

The franchise’s holistic approach also ensures any prospective franchisee will be provided with comprehensive support and expert guidance as pertains achieving funding requirements, site-search and acquisition, staff/management recruitment, franchisee and staff training, operational support (including top-level software), year-round marketing (including the all-important marketing launch), and post-opening mentoring and useful audit processes to help ensure success.

Burger Drop offers four different unit options:
Kiosk/shopping centre – c 650sq/ft - from £174K / ROI of 20 months
Neighbourhood Store – c1000sq/ft - from £179K / ROI of 26 months
Medium Store - c1500sq/ft - from £211K / ROI of 26 months
Flag ship Store - c2000sq/ft - from £266K / ROI of 23 months

Burger Drop affords the opportunity for the right candidates to open multi-site restaurants, with a view toward developing prime territories and reaping the benefits associated with the premium brand.

What type of franchisee is Burger Drop looking for?

Burger Drop seeks enthusiastic, diligent, committed, and highly motivated franchise partners, and in particular, those individuals with previous management or food trade experience. The franchise prides itself upon its ethos of ensuring customer satisfaction, quality, high standards, and always developing and nurturing a happy and supported workforce of staff.

Any prospective franchisee would need to demonstrate the same passion and leadership characteristics to be successful, and be comfortable with P&Ls, and also be open to adaptations in the operating model as Burger Drop develops and expands.

Training and support

The Burger Drop team boasts a rich tapestry of experience garnered from collaborations with hospitality giants, shaping some of today’s foremost market leaders. Among the team’s illustrious portfolio, you’ll find affiliations with renowned brands like Nando’s, KFC, Five Guys, and Heavenly Desserts. The business provides full training, assistance and guidance for all franchisees; together with a comprehensive franchise operation manual.

This is all included within the franchise fee, and comprises several weeks; split between initial training within an existing store, pre-launch training, and further dedicated support post launch to ensure the smooth running of the site.

To guarantee top-notch training and support for your teams within your restaurant, Burger Drop has developed a bespoke digital training platform that combines innovation with enjoyable learning experiences through our own Burger Drop Learning App. Complementing this, the business assigns a committed franchise manager and a launch team to ensure the seamless operation of your opening weeks. Following that, ongoing support involves a collaborative effort with the head office team and external partners, encompassing in-person and remote auditing, with mystery shopper experiences and visits from the internal team to ensure you’re always supported.

Financial information

Minimum investment of £174000 to £266000 (with scope for funding assistance). Anticipated ROI of between 20 and 26 months across our four franchise models (Kiosk, Neighbourhood, Medium and Flagship) - ranging from 650 to 2000sq/ft respectively. The investment totals are inclusive of the franchise fee, agent cost, legal costs, initial stock, marketing launch, shop fit out, equipment, signage, training, and rent deposit (variable). There is definitely scope for multi-unit opportunities with the right partner who demonstrates passion, professionalism, and the same unwavering commitment toward achieving excellence.

Why invest in Burger Drop?

The burger and chicken restaurant market compromised approximately £7bn out of the estimated £106bn in consumer spending on food services in the UK in 2022.

Burger Drop aims to be a unique and innovative concept within the F&B market space, comprising a premium approach to comfort food, a keen focus upon customer satisfaction, and always ensuring an artisanal culinary experience. The brand has been operating since 2020 and has accumulated a considerable social media following and achieving numerous accolades from delivery partners, food connoisseurs and guides. Burger Drop aims to open 150+ sites over the next several years.

The Burger Drop franchise is BFA accredited which provides reassurance of its ethical, sustainable, efficient business and financial models. The brand describes itself as proactive, transparent, and keen innovate products and services while ensuring franchisees are always supported.

Burger Drop has taken a long-term view of providing franchisees with access to the head office team of industry experts and this ensures personal relationships between each and every franchisee. In addition, the franchise ensures continual ‘high-tech’ training as well as operations support and development of new and effective marketing initiatives.

What locations is Burger Drop looking to target?

Burger Drop is expanding nationwide and franchise opportunities are available in all the UK’s major cities. The business is particularly keen to focus on larger student towns and cities wherever possible.

What are the franchise terms of agreement and renewal?

Burger Drops’ franchise terms are five years, with the right to two renewal periods for five years each respectively