The Fat Pizza

About The Fat Pizza

Customers at The Fat Pizza believe it has the best delivered pizza around. Whilst consumers may order weekly from other takeaways, The Fat Pizza defines regular customers as those that order multiple times in a week.

The Fat Pizza’s aim is to gain customers for life, not just when they receive an offer. At present, around 10% of new customers actively phone back to compliment the food.

The Fat Pizza has been set up by a team that has franchised in the past with the major players in the pizza industry. It focuses on great quality with a simple pricing structure, whilst still being adaptable to changes in the market.

The pizzas are made straight from flour using a unique secret dough recipe. Great care has been taken to ensure that all products and ingredients are of the best quality and freshness.

How does The Fat Pizza franchise model work?

With a focus on technology, operational excellence and top-quality food, The Fat Pizza operation was designed using metric analysis to ensure it delivers the best customer experience, while making it as efficient as possible. It’s easy to join The Fat Pizza franchise – there are two models available to choose from:

Option #1 - For those who want to open a new takeaway location

The Fat Pizza will select a location that will be successful, based on data, not guesswork. The franchise aids in all aspects of the planning, lease negotiations and set-up, using flow analysis techniques to design the kitchen most efficiently.

From traditional store to a dark kitchen, there are plenty of options for the perfect business based on what YOU are able to do.

·  Become your own boss
·  Kitchen design from scratch for optimum efficiency
·  New stores can reach break-even within four weeks

Option #2 - For those who have an existing takeaway

The Fat Pizza:

· Makes it easy to convert and utilise as much of your existing equipment as it can
· Takes your orders
· Makes your sales higher
· Teaches you to be better
· Uses digital marketing techniques to make you the best in your area
· Focuses on both sales and profits
· Utilises innovative technology
· Will help you open within four weeks
· Is cheap to convert to
· Focuses on sales and profitability

What type of franchisee is The Fat Pizza looking for?

The Fat Pizza is looking for committed hardworking franchisees to open or buy an existing franchise. No experience is required as all training is given at one of its pilot stores.

Customers typically order food at the times that most people would like to be at home or with their friends. You need to remember that unless you train good managers, there are unsociable hours when running a takeaway business.

At The Fat Pizza, good English speaking isn’t a priority in store as all calls are taken at the call centre. This means that “satellite stores” benefit from lower labour and improved service efficiency.

If you are determined to succeed, thrive under pressure and are ready to learn about pizza, get in touch so you can move forward with your application.

Did you know?

The Fat Pizza has an expected revenue of £550,000 after 2 years!

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Training and support

The franchise automate processes within your store for two main reasons:

​1. To make the customer service better, consistent and better than the rest
2. To make sure that operations at store level are streamlined, deskilled and the most efficient that they can be

Examples of where The Fat Pizza uses technology:​

Driver dispatch automation - sending your drivers out in the most efficient way possible at all times, without requiring anyone to know the delivery area

Customers view their driver getting to them in real-time - adding to the customer experience

Automated stock ordering based on real-time sales, inventory and recipe details

All operations and systems within the store are on a tablet and automated, from cleaning to training on how to make a pizza

The system is designed so that, with minimal training, all are able to manage the store, from opening procedures to cleaning rotas

The in-house-designed feedback system not only gives each store a feedback store and comparisons, but also resolves issues automatically so that customers are left happy and fulfilled

Scheduling is conducted via a tablet, which includes time clocks and photo confirmation to ensure accuracy

The call centre system means that satellite stores are only making, cutting and preparing pizzas for delivery - all other activities are completely automated​

The Fat Pizza has a constant desire to make the best use of technology to make business more efficient and better than the rest.

Financial information

In order to proceed with the franchise application and enter the training programme to ensure that the manager and the franchisee are in tune with all aspects of the business, there is a franchise fee of £12,000 to be paid before joining the training course.

This is to ensure that serious parties only apply and are trained in the Fat Pizza way.

The total start-up costs vary according to the size and nature of the existing unit. The franchise believes it has the lowest start-up costs around.

The estimated cost of setting up a new location is around £70,000. The cost for converting your existing takeaway will be considerably less.

Why is The Fat Pizza a good investment?

The Fat Pizza has been awarded:

- Winner 2018 British Takeaway Awards
- Winner Gold Award 2019, Pizza & Pasta Association Small Delivery Chain
- Finalist 2019 British Takeaway Awards
- Finalist 2019, Pizza & Pasta Marketing Award

It builds its business on the quality of its pizzas. Its pizzas are made fresh from bags of flour, using a secret dough recipe.

The Fat Pizza combines great delivered pizza with ground-making tech in order to build an unparalleled business model with which franchisees can thrive.

With a focus on making customers loyal to The Fat Pizza, the business is built on strong foundations and is opening more than one unit per week, so be quick.

What locations is The Fat Pizza currently targeting?

Whole of the UK.

What are the franchise terms of agreement and renewal?

5 years with right to renew.