12th Street Burgers

About 12th Street Burgers

12th Street Burgers are an American-themed casual dining restaurant offering burgers, chicken, and shakes to customers in-store and at home via delivery services.

Founded in 2020, the 100% halal brand plans to expand nationwide and is looking for franchisees to join it’s network regardless of whether you’re a seasoned entrepreneur or new to the F&B industry.

12th Street Burgers summarises its brand as:
Combining American flair with British innovation:An ever-evolving menu made from premium ingredients to keep customers coming back for more.

Rapidly profitable business model: The brand says franchisees can achieve operational profit within weeks of opening due to its soft/hard launch process.

Training and support: So long as you have the character and commitment to succeed, the brand’s systems aim to make it simple for you to do so.

Keep customers coming back forever: Recipes and bespoke sauces unique to the brand to create loyal fans, encouraging repeat purchases and referrals. 12th Street is a mix of counter and delivery services to balance demand and income.

How does the 12th Street Burgers franchise model work?

The 12th Street Burgers’ business model has been designed for success, but the brand says it only works when paired with the right amount of effort.

The QSR franchise provides support in the operational setup of your business, including establishing all necessary supply chains and marketing funnels. However, your success will also depend on you finding the right location and putting in the necessary hard work to attract and retain the right customer base.

What type of franchisee is 12th Street Burgers looking for?

• Excellent people management skills and a passion for food.
• Enthusiasm and character, and a positive can-do attitude.
• The desire to follow the model and act on the franchise’s advice.
• At least £100,000 to invest in starting your new business.

Training and support

12th Street Burgers’ support system – led by an experienced team who have been there and done it – aims to equip you with all the tools and knowledge necessary to thrive.

Location and setup:
The franchise has an experienced network of approved commercial agents who will assist you in identifying and securing the optimal site for your diner, ensuring it meets the brand’s standards for visibility, accessibility, and customer traffic.

Once a location is decided, the franchise will guide you through the setup process to transform the shell unit into a signature 12th Street Burgers diner. Its recommended fit-out company will handle the interior design, furnishings, decor, and signage - all tailored to create an American-themed casual dining atmosphere.

Did you know?

12th Street Burgers is eligible for funding support!

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If you prefer to use local suppliers, 12th Street Burgers is supportive so long as they meet its standards and offer competitive pricing.

The goal is to ensure that your diner is aesthetically pleasing, functional, and ready to deliver an exceptional customer experience from day one.

Initial training and recruitment:
The 12th Street Burgers’ training programme teaches you the skills and knowledge needed to operate your diner efficiently and effectively. This includes how to recruit the staff who will make your franchise thrive day in, day out.

It begins with an intensive two-week course at the franchise’s flagship Milton Keynes diner, covering all operational aspects, from food preparation and service standards, to health and safety regulations.

During this training, you’ll learn about the brand’s recipes, menus, and the operational procedures. 12th Street Burgers also provides hands-on experience with its POS system and other technological tools that streamline operations and enhance customer service.

Post-launch training:
You will also benefit from 10 days of onsite support post-launch. The team will be there to help you and your staff transition smoothly into your new roles, addressing any challenges that arise and ensuring you are confident in your operations.

This hands-on training is crucial in the early days of your business and helps set the foundation for long-term success.

Ongoing operational support:
Leverage 12th Street Burgers’ technology and AI tools to enhance your operational efficiencies, inform decision-making, and streamline inventory management. Such tools include the brand’s POS which ensures order accuracy, reduces customer wait times, and is integrated with digitised records to streamline inventory management.

It also offers continuous support, including regular check-ins and audits, to ensure your diner is performing well and is as profitable as possible.

Marketing support:
12th Street Burgers’ marketing support begins at the local level and scales up to regional and national campaigns as more diners open. The brand helps you roll-out marketing plans to generate buzz, drive foot traffic, and enhance customer engagement.

What locations is 12th Street Burgers looking to target?

12th Street Burgers is looking for franchisees in Bristol, Birmingham, Cardiff, Swindon.

What are the franchise terms of agreement and renewal?

The franchise agreement is 5 Years with the right to renew.