Dish’d

About Dish’d

Dish’d launched in 2023 and is a virtual brand franchise that boasts a number of food brands only available on the delivery apps (Deliveroo, UberEats and Just Eat). The business partners with takeaway, restaurant, and dark kitchen owners to increase their sales by using their excess capacity to deliver the Dish’d brands in addition to their own. It can also operate as a standalone business.

Dish’d has four established food brands, and the business is constantly developing and testing new brands and dishes. Each menu is developed by its team of development chefs, and then market-tested before being introduced to franchisees to ensure they are both high quality and easy for franchisees to replicate consistently.

Its diverse offerings include a range of dishes, from Eugreeka!’s gyros and souvlaki to Wingology’s wings, burgers and tenders to Bao + Bowls’s fluffy baos and bowls or newly launched Leb + Nöm’s mezzes.

Here is what franchisees can expect from Dish’d’s brands:

• Eugreeka! – Greek classics with handmade pittas
• Bao + Bowls – soft baos and steaming bowls
• Leb + Nöm – a “feast from the Middle East”
• Wingology - gourmet fried chicken

Getting up and running requires minimal investment, as all the menus are designed to work using a franchisee’s existing commercial kitchen. On average, Dish’d reports that partners make additional sales of £8,000 per week, with top locations making as much as £20,000 per week. This, it says, is thanks to its on-trend brand, easy-to-prepare menus, training/ongoing support, and low start-up costs.

How does the Dish’d model work?

To help its franchise partners to succeed, Dish’d works with them from the outset to ensure they have all the tools they need to deliver the high standards its brands are known for. Its team will only partner with those it judges have the right team in the right kitchen in the right location.

To this end, the Dish’d team will:

1. Assess kitchens for suitability and advise franchisees on how to optimise efficiency

2. Forecast the sales opportunity in the area and identify the brands with the best fit

3. Guide franchisees through a comprehensive onboarding process to ensure a smooth launch

4. Meet with franchisees regularly post-launch to advise them on how to grow sales and profits

5. Optimise marketing to attract and retain customers

Dish’d is also continually investing in creating unique brands and menus so that franchisees can have confidence that they are keeping up with what customers are looking to eat.

What type of franchisee is Dish’d looking for?

Typically Dish’d franchise partners have an existing takeaway food business and are looking for additional sales through Dish’d brands, but anyone with a commercial kitchen can take on a Dish’d franchise. Increasingly, partners are running Dish’d as a standalone dark kitchen business, often in retail units.

Did you know?

Dish’d has an expected revenue of £500,000 after 2 years!

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The Dish’d team are choosy about who they partner with. The brand is looking for ambitious business owners who are professional and take real pride in the quality of food that they send out. Dish’d firmly believes that if franchisees are passionate about quality, the orders and sales will follow. 

Training and support

Training during onboarding and support post-launch are important parts of Dish’d’s offering. The support starts before launch with the brand’s training and operations managers guiding partners on how to set up their kitchen from both an equipment and labour perspective to maximise efficiency.

The Dish’d launch training sees its trainers on-site for 7–10 days to help ensure that a franchisee and their team are thoroughly trained and that early customers have a positive experience.

Dish’d are, they report, typically doubling the sales of any business they partner with as a minimum, and recognise that this will put a strain on any kitchen. Their trainers help to mitigate this by being there to support new franchisees all week and over the first busy weekend period in particular.

The support continues post-launch. Each franchisee’s operations manager is always on hand for advice and will provide feedback every week on how to improve. They also meet with franchisees every month to share ideas on how to grow sales.

Financial information

The initial investment is £10–20,000 based on adding the business to an existing commercial kitchen. Average sales are £8,000 per week, and this is typically achieved within the first month of trading.

Food and packaging costs are competitive at 27% of net sales. Net profit (before rent, utilities and labour) is 27% of net sales. Return on initial investment is 3–6 months.

Why is Dish’d a good investment?

As mentioned above, Dish’d partners can reportedly expect to double their weekly sales as a minimum, earning between £8,000 and £20,000 a week on top of their regular orders. The franchisor’s brands are market-tested, with new brands added regularly.

What locations is Dish’d looking to target?

Large towns and cities across England, Scotland and Wales.

What are the franchise terms of agreement and renewal?

Initial two-year term with option to renew.