The Fruit and Veg Man

About The Fruit and Veg Man

The brainchild of Sanjay, a former personal trainer, and his partner Hannah, an NHS senior manager, The Fruit & Veg Man was a product of the lockdowns – a good deed that has grown into a successful business.

It operates as a community-focused supplier, offering both online and in-person services for fresh fruit and vegetables – from local markets to visits to homes and businesses. These include regular subscription boxes, available on a weekly, fortnightly or monthly basis, as well as flexible, ad-hoc orders.

As a proudly local business, the brand is actively involved in supporting hospices, affording franchisees the satisfaction of giving something back to their community with every sale.

How does The Fruit and Veg man model work?

In return for the hard work and investment, The Fruit and Veg Man offers franchisees the chance to create a secure, repeating monthly income from a mix of subscriptions and cash sales, all managed through the business’ app stack, which handles almost all the admin required – from customer orders to route planning to reporting and bookkeeping.

Franchisees can expect a simple weekly cycle that builds with their commitment and reputation. There are three main aspects of the role: prepping, selling at markets, and delivering boxes. As such, franchisees won’t be driving their van all day every day; there’s a mix of activities, and franchisees are in control of their time and schedule.

You can work from your home, using an allocated room (a garage, garden building, or small unit can work too) set up for sorting and occasional storage of produce. Typically, the role involves only holding a small amount of stock at the weekend to avoid any wastage.

What type of franchisee is The Fruit and Veg Man looking for?

The Fruit and Veg Man invites its franchisees to “Get out there and spread health and happiness in your community.” It promises a role that is rewarding both financially and in terms of the chance to give back to the local community – whether it’s giving money to local hospices, offering products with as little plastic as possible to help protect the environment, or simply spreading a healthy eating message and good vibes.

As part of this, it is looking for enthusiastic franchisees with a positive mindset. Those who take on the role will be set personal goals and encouraged to be the best versions of themselves.

Day to day, franchisees will do best if they are willing to give customers their time and attention – as the franchisor says, “Happy customers refer colleagues, friends and family; it’s a self-growing business where people want you to succeed.”

Needless to say, the role is people-focused, and that means warmth and humour are essential. One franchisee based in Manchester, Richard, comments: “A local person serving with a smile and making time for a chat goes a really long way these days – people aren’t used to it. The business grows because people want it to.”

Did you know?

The Fruit and Veg Man has an expected revenue of £150,000 after 2 years!

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Training and support

Following Sanjay, Hannah and the other franchisees’ route to success helps to reduce both the risk and cost for franchisees – as Sanjay puts it, “We’ve made the mistakes, so you don’t have to!” To aid in this, there is significant support available: the franchisor will map your journey in the form of a business plan, with guidance from its experienced team offered along the way.

Said team is now substantial and offers support across every part of a franchisee’s business. This includes the following:

• Advice on how to build the business from day one
• In-territory guidance and support
• Business performance and planning
• Help to set up an allocated sorting room
• Networking opportunities with other franchisees

Subsequently, as a business grows its customer base, help is available to scale up.

Financial information

To start your new business with The Fruit & Veg Man, franchisees will need at least £18,995 to invest. Low-rate funding is available (subject to status) from the government-backed ‘British Business Bank’, or the franchise units of the major high street banks.

Once established in their area, franchisees can realistically create earnings of c. £50–£60k per year, and at this point they may want to scale up with more people and vehicles, moving to become a manager of their business, which should now have a sell-on value in the future.

Why invest in The Fruit and Veg Man now?

The timeless need for fruit and vegetables ensures a broad customer base for the business model. The franchise caters to every conceivable customer type, making it particularly versatile.

Notably, the business believes it stands as the sole franchise of its kind worldwide.

Franchisees experience good remarkable success, achieving a turnover of £11,000 per month by the end of their third month and up to £20,000 per month after 12 months.

What locations is The Fruit and Veg Man looking to target?

Bedfordshire, Luton, Oxford, Kent, Rest of the UK.

What are the franchise terms of agreement and renewal?

Five years.