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£150,000
Gym
Yes
£200,000
£19,999
£1,450,000
About Muscleworks Gym
Muscleworks Gym is a premium fitness franchise that caters to serious bodybuilders and general fitness enthusiasts. Founded by pro-bodybuilder Savvas Kyriacou, Muscleworks is designed to provide an elite training environment which combines a high-energy atmosphere with the best equipment available. The gyms aims to be the go-to training facility for athletes aiming to compete at the highest levels.
The brand describes its selling points as:
1. Proven track record: Muscleworks has been operating for over 30 years, with gyms that have trained top athletes, including Mr. Olympia competitors. While also welcoming 8000 fitness enthusiasts through the doors every week.
2. Cutting-edge equipment: The franchise offers specialised equipment that caters to advanced training techniques.
3. Community: Muscleworks fosters a strong, supportive community of dedicated members who value hard work, discipline, and results.
4. Multiple revenue streams: Beyond gym memberships, the Muscleworks model includes income from personal trainers, supplements, merchandise, and podcast rooms, allowing franchisees to maximise profitability.
How does the Muscleworks Gym franchise model work?
Once you’ve been approved as a viable candidate and have committed to your franchise territory by completing the franchise fee process, Muscleworks will engage its property agents. These agents will work closely with you to identify the ideal location and size for your Muscleworks Gym, submitting the brand’s specific requirements to landlords to initiate the search process.
During this time, you will undergo an induction into the gym business. This induction requires a commitment to completing a minimum of 100 hours in both live and classroom environments, where you’ll learn the ins and outs of running a successful Muscleworks business. The training is designed to cover every aspect of the business, from day-to-day operations to advanced strategies in fitness management.
Upon successful completion of the Muscleworks Business Training Program, the franchise aims for you to be fully equipped to run your own business. This training ensures that you are not only prepared to operate the gym but also to uphold the standards and reputation that Muscleworks has established over the years. By the time your location is ready to open, you’ll be confident and ready to lead a thriving business.
What type of franchisee is Muscleworks Gym looking for?
Muscleworks Gym is looking for franchisees who are not only passionate about health and fitness but also see the vast potential in the leisure business.
Ideal candidates are health and fitness enthusiasts who have a genuine love for the gym environment. Whether you’re an avid gym-goer yourself or simply someone who recognises the value of a strong fitness community, the franchise wants you to bring that energy and commitment to the Muscleworks brand.
Franchisees should be driven, customer-focused, and eager to provide a top-notch service while maintaining the standards that Muscleworks aims to achieve.
Training and support
You will be required to complete a minimum of 100 hours in both live and classroom environments, where you’ll learn the ins and outs of running a successful Muscleworks franchise. The training is designed to cover every aspect of the business, from day-to-day operations to advanced strategies in fitness management.
Financial information
Minimum investment is £150,000 with a fixed monthly royalty fee, and multi-unit opportunities are negotiable.
What locations is Muscleworks Gym looking to target?
Muscleworks Gym is looking to expand its brand nationwide, targeting prime locations across the UK. Its goal is to establish a network of gyms that bring the Muscleworks experience to fitness enthusiasts everywhere. The franchise is open to opportunities in various regions, focusing on areas where there’s a strong demand for high-quality, 24/7 fitness facilities.
Rather than limiting itself to specific cities, Muscleworks is seeking to partner with motivated franchisees who are passionate about fitness and see the potential in bringing the brand to their local communities. Whether it’s in urban centres, suburban areas, or emerging markets, it believes Muscleworks can thrive wherever there’s a commitment to health and fitness.
While the primary focus is on growing its presence in the UK, the franchise is also currently speaking with potential investors and interested parties to expand the brand across Europe, the USA, and Australasia.
What are the franchise terms of agreement and renewal?
The franchise agreement is 10 years, renewable at five years.
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