Afrikana Kitchen

About Afrikana Kitchen

Omair Ali opened the first Afrikana Kitchen restaurant in Aldridge, Walsall in 2018 following a failed attempt to find some authentic African-inspired food.

The business proved a hit with the locals and went on to open three company-owned outlets in the Midlands in 2019. In the same year, it sold a number of franchises in places such as Blackburn, Manchester, Nottingham, Cardiff, Bristol and Luton.

Afrikana Kitchen customers can select starters such as halloumi sticks with a chilli mayo dip, barbeque coated chicken wings and peri seasoned prawns.

Mains range from chicken and burger options to sharing platters, while specials comprise prawn and steak stir-fried rice, Afrikana seasoned fish and chips, mutton curry and rotisserie chicken covered in a peri sauce.

Vegetarian options include a veggie rotisserie, a halloumi patty dish, falafel and sweet potato, chickpea and mixed vegetable curry.

How does the Afrikana Kitchen franchise model work?

The franchisor charges an initial franchise fee, which is between £12,500 and £20,000, that allows franchisees to operate an Afrikana Kitchen using the company’s trademark and proven systems of operating and marketing the business.

The franchise package also includes all fixtures and fittings, signage, marketing fees, project management costs and pre-launch expenses. In addition, franchisees are able to use the Afrikana Kitchen’s cutting edge software, which streamlines staff, kitchen and recipe management, ordering and keeping up to speed with inventory.

There are three franchise options available:

• Lil Afrikana. A 600-1,000 square feet restaurant with seating for up to 20 customers.

• Afrikana 1. This requires a suitable commercial property measuring 1,500 to 1,800 square feet, which can accommodate between 30 and 50 guests.

• Afrikana 2. A 2,000 plus square feet outlet that can service over 60 customers at any one time.

Master franchises are available outside of the UK. Master franchisees are responsible for the development of large territories - and sometimes whole countries - via the sale and management of franchises in the area.

Does Afrikana Kitchen have a unique selling proposition?

The company says it stands out in a competitive market by offering customers excellent quality African inspired food that is complemented by the music from and vibrant ambience of the world’s second-largest continent.

How much does it cost to become an Afrikana Kitchen franchisee?

This varies depending on the type of franchise you invest in.

According to Afrikana Kitchen, the Lil Afrikana opportunity costs approximately £220,000. The Afrikana 1 option costs £262,500 to set up and Afrikana 2 £326,000. These figures include the initial franchise fee, design fee, store fit-out, equipment, opening stock and launch marketing activity. The cost of opening the franchise doesn’t include the price of acquiring suitable premises.

Afrikana Kitchen states the above costs are estimates only and that prospective franchisees should be aware that total startups depend on a number of factors. A full costing for the business will be made available to franchisees during the recruitment process.

What ongoing fees does Afrikana Kitchen charge its franchisees?

If you invest in the Little Afrikana franchise, you’ll be charged a royalty fee of four per cent of sales. Afrikana 1 and Afrikana 2 franchisees are liable for royalty fees of seven per cent of sales.

Did you know?

Afrikana Kitchen has outlets available across the UK

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On top of this, all franchisees are charged a marketing fee of one per cent of sales. Both the royalty and marketing fees are payable monthly.

Franchisees pay royalty fees to franchisors in order to use their trademark, tried and tested systems and benefit from the goodwill built by the brand. Franchisors may use the income collected in royalty fees to fund the ongoing development of the franchisee network and research and development activities.

Marketing fees are paid by franchisees to fund national and/or regional advertising and promotional campaigns, which serve to keep a franchisor’s brand profile high and drive business to franchisee’s outlets.

Who will fit out my Afrikana Kitchen restaurant?

Afrikana Kitchen employs a London-based company called ID Concepts to fit out franchisee-owned restaurants.

The company specialises in the design, build and manufacture of high-end commercial interiors. ID Concepts’ team include architects and designers, who are experienced in the use of the latest design software packages.

The fit-out itself is overseen by an Afrikana Kitchen project manager, who has a team of highly qualified carpenters, builders, plasterers, electricians, tilers and shopfitters at their disposal.

What training and support do Afrikana Kitchen franchisees receive?

Full training in all aspects of the business is provided by the franchisor in order for franchisees to hit the ground running once they are open for business and establish a profitable restaurant operation.

Comprehensive management and staff training is also provided by the franchisor.

Direct and digital marketing support is delivered by Afrikana Kitchen’s team of in house experts. PR assistance is provided as well. In restaurant promotional events are organised on a regular basis, including live DJs and African drummers.

What locations or territories is Afrikana Kitchen looking to operate in?

The company has franchise opportunities available throughout the UK.

Where in the UK is the Afrikana Kitchen franchise based?

Afrikana Kitchen’s UK head office is in Aldridge, Walsall.

How can I get started on setting up my own Afrikana Kitchen business?

Complete the enquiry form on this page and a member of the Afrikana Kitchen franchisee recruitment team will be in touch.

They will be able to give you more information on the franchise, the package of training and support provided, the skills necessary to become a successful franchisee and the level of investment required.

It is recommended that prospective franchisees conduct their own independent research into the franchise opportunity they are considered investing in before parting with any money or signing a franchise agreement, which is a legally binding document.

As part of the due diligence process, it is worth speaking to existing franchisees in order to gain further insight into how the business is run, earnings potential and whether the assistance promised by the franchisor to establish the franchise met their expectations.

In the UK, there are a number of legal and financial specialists familiar with the concept of franchising. Many of these are members of the British Franchise Association, a standards-based organisation that was established in 1977 and is the voice of ethical franchising.