Cello

About Cello

Launched in 2015, Cello specialises in products that not only look good but make the home smell great! It brings a wide range of quality home fragrances and an exciting bespoke collection to the market.

Cello sells beautiful ultrasonic diffusers, electric melt burners, scented candles, wax melts, fragrance oils, reed diffusers and so much more. Its products are ever-changing, taking influence from current trends to offer customers the very best! 

Cello’s 15 fragrances include sweet scents, floral notes and fresh undertones to enlighten the senses. Whether customers want to feel calm and relaxed or invigorated and awakened, they have the perfect fragrance. Its fragrance range consists of Berry Burst, Butter Fudge, Caribbean Coconut, Cinnamon Spice, Crisp Cotton, Cucumber Spritz, Ginger Fizz, Lavender Fresh, Peach Velvet, Poppy Blush, Soft Linen, Spiced Citrus, Spring Garden, Summer Berry and Wildflower Garden.

Cello lets its customers become the mixologist, with Cello fragrances they can combine one or more fragrances to discover something new. Mix Caribbean Coconut with Spiced Citrus to get a Sunkissed Getaway or combine Jasmine with Sandalwood to create a Romantic Ambience. The choice and combinations are entirely up to the customer.

Many of its products are stocked in multiple stores, both in independent and large retailers as well as online. You can find Cello on Amazon, in John Lewis and many more. 

Cello has experienced a high demand for its products, so is now looking to partner with like-minded entrepreneurs to take its stunning bespoke scents across the country.

How does a Cello franchise work?

Own your own Cello store in your chosen territory and sell its fantastic array of home fragrance products and accessories. You will need to ensure that you follow its ethos that ‘the customer is always right’ and guarantee great customer service to encourage repeat business. 

Your Cello store will be fully stocked with its core product range of home fragrance products. Cello creates products and a store environment that encourages repeat purchase, it is crucial that your store upholds this tone too. 

You will be provided with all of the necessary tools to help you launch your Cello business with confidence. This will include support with your shop fit-out, stock, other materials and all the equipment you will need. 

Franchise benefits:
· The rights to own and operate a Cello franchise, to use the trademarks and tradename in a defined area for a period of five years with the right to renew
· Full initial training on all aspects of the business and ongoing training and support
· Franchise operations manual
· Marketing support
· Rota modelling and staff profiling
· Shop fit layout as well as pricing guidance
· IT stock control logistics system
· Products (stock lists)
· An experienced head office team with decades of retail experience
· 20 per cent credit of online sales income when ordered within your territory
and more.

What makes a great Cello franchisee?

Cello is searching for ambitious franchise partners to join its expansion journey. If you are passionate about people, can demonstrate commercial acumen and have a strong eye for detail, you sound like an ideal candidate. 

Did you know?

Cello has an expected revenue of £95,000 after 2 years!

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You do not need previous experience in retail, although it would be beneficial. Cello has an ethos that the ‘customer is always right’, so you will need to be committed to providing an excellent customer experience. This is a fun and exciting opportunity to own your own successful home fragrance business. 

What support and training does Cello offer?

The franchisor will provide you with all of the necessary tools to help you launch your Cello business with confidence. This will include support with your shop fit-out, stock, and any other materials and equipment you will need. 

Comprehensive training will be provided at the start of your franchise journey to help you get up to speed with how Cello operates as well as its systems, policies, and procedures. You will also receive continued support from Cello’s head office. 

You will receive marketing materials including support with social media and PR to help you spread the word about your new Cello business.

What is the financial cost of a Cello franchise?

The opportunity is flexible. Cello is looking for single, multi-unit and master franchisees. Government-led funding is available towards the cost of the franchise fees and Cello is happy to put you in contact with further financial assistance to acquire a franchise. You can expect a return on investment in two years. 

What locations is Cello looking to franchise in?

Cello is keen to explore locations across the UK. Have a premises in mind? The team would be happy to explore this franchise opportunity with you. 

What makes Cello a good investment?

This is a growing industry. You can own a successful home fragrance business which allows you to earn a great income. Each Cello fragrance is carefully formulated with top, middle and base notes, which fuse together to create a unique harmony of scents perfect for candles and diffusers which continue to see repeat purchase from its customers. Cello will be with you every step of the way, helping you to build a profitable business alongside its already established and successful brand.

Cello has created a formula that allows it to provide the ultimate retail experience for customers, from the scent of the store to the look and feel. Your Cello store will be optimised to encourage an environment of repeat purchase. 

How in demand is Cello’s products?

Scented candles are one of the fastest-growing and largest categories in the home fragrance industry. The demand for a quality scented candle is increasing rapidly.

The fastest-growing market for home fragrances is Asia Pacific, but the largest market is in fact Europe.

Home fragrances offer a therapeutic effect alongside incorporating the concept of ‘wellness’. There is an increasing demand for home fragrance products because of this.

How do I start setting up my own Cello franchise?

To find out more, or to request further information on franchising with Cello, complete the form below and click on the ‘Request Free Information’ button now.