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ActionCOACH hosts meet the founder webinar

Posted: 03 Sep 2021
Estimated Read Time: 3 minutes

Book your place and be sure to clear your diary on Thursday, 30 September

Brad Sugars started the ActionCOACH brand (formerly known as Action International) when he was in his early 20s. Today the company is internationally recognised as the leading global business coaching firm and one of the leading and most awarded franchises in the world today. So how did a twenty-something Australian create this global powerhouse? He did it through hard work, determination and a well-organised, systemised approach that leads businesses to profits.

Now, wannabe franchisees have the chance to meet the serial entrepreneur who has built over 50 companies via a webinar on Thursday, 30 September from 5.00 pm to 6.00 pm.

Brad has always been entrepreneurial. Even from a very young age, he displayed a natural curiosity for how to work smarter and get measurable results. When still at university, Brad ran several small businesses. Perhaps due in part to his talents which were developed at a relatively young age, his ability to make companies from every conceivable industry flourish lead him to be known as “The Turnaround Kid”.

Brad Sugars was soon asked to speak to business owners and executives – sharing his tips and advice on marketing, sales, systemisation and team building. His “pull no punches” approach was a refreshing change from other speakers at the time. The content at his events was filled with simple and easy ways to grow businesses and his seminars quickly grew in reputation as the business building event to see.

Business owners started approaching Brad to consult about their businesses. Despite the demand for his services, he realised that consulting was not the answer. He wanted the business owners to implement the strategies he taught – but time restraints meant that he could not service the demand. It was then that Brad realised that the missing component between knowledge and implementation – was coaching and his company Action International (now known as ActionCOACH) was born.

Brad started his business coaching company in Brisbane, Australia hiring and training business coaches to leverage his time and to help as many businesses as possible.

After several years, yet again demand exceeded supply and he realised the only way to truly leverage his time and to provide coaching to as many businesses as possible was to franchise his concept.

Franchising not only afforded a pathway to international expansion, but it also allowed his business coaches to own their very own business.

Today, ActionCOACH operates in over 80 countries and has more than 1,000 coaches around the world, coaching 15,000 businesses every week. The franchise has received numerous awards including Fastest Growing Franchise, Franchisee Satisfaction, Best Overall Company and has been named the number one business coaching franchise in the world every year since 2004.

Using the coaching strategies that have helped thousands of companies around the world, Brad and his executive team helped lead ActionCOACH and its coaches to some of its most profitable and best years ever in the face of challenging economic conditions.

Be sure to clear your diary on Thursday, 30 September, from 5.00 pm to 6.00 pm and book your place here.

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