The marketing agency franchise revealed its latest marketing campaign at this year’s Ideas Fest
activ Digital Marketing has used a mechanical bull to launch its ‘No Rodeo. Just Results’ marketing campaign at Ideas Fest – a festival tailored to entrepreneurs
The bull is intended to symbolise the ups and downs of entrepreneurship, and how the marketing franchise can support customers through those down periods.
The campaign also coincides with celebrations surrounding Katie Bullon’s 10th year at the franchise as franchisee-turned-CEO. Under her leadership the brand has been making big changes to its franchise support to ensure franchisees are supported and able to scale.
Bullon said: “Our ‘No Rodeo Just Results’ campaign highlights how joining activ allows entrepreneurs to avoid the rollercoaster of starting a business from scratch.
“While the mechanical bull at Ideas Fest is a fun way to represent the wild ride of entrepreneurship, our franchise model offers stability, support, and proven results.”