Change often presents new opportunities – the same applies in a pandemic

Last month saw a considerable drop in job offers and many companies undergoing hiring freezes. With a significant amount of people having lost their jobs or being furloughed, now is the time for reflection in both personal and professional lives.

People are exploring creative avenues, pursuing passions at home, and reflecting on career paths. This extra time has enabled some to further consider their life-long dream of being their own boss, whether that is starting their own business or investing in a franchise.

Over the last 25 years, the number of women venturing into owning their own franchise has consistently grown, with 30 per cent of all UK franchisees now being women. Strong interpersonal and leadership skills are key factors enabling franchises to be successful, with many of these traits found in women.

All women who attend Women in Business Expo could be a strong candidate for the franchise sector, but which of the following profiles best matches you?

Business starters: they may not have thought of that great business idea yet but know they want an entrepreneurial venture. In the early stages of their business journey, open to ideas and thirsty for knowledge. A franchise business is a viable option.

Career professionals: working for a corporate or SME can give women the confidence and skill set to consider venturing out on their own. Especially if they have experienced reaching the glass ceiling or workplace inequality.

Business owners: established companies that are looking for growth opportunities. Have they considered franchising their business?

Career returners: perhaps they are a mother returning to work after having children seeking flexibility in hours and working from home, for a better work/life blend.

Recessions tend to make companies close to failing, collapse faster, and accelerate those stronger companies. Here are just a few household name companies that launched during the 2008 recession:

We are in a difficult time, but at the same time, entire industries are shifting and giving rise to new opportunities for the most ambitious.

Motivated, professional women wanting to find clarity and act will be attending the Women in Business Expo this year. The question is, will you?

The Women in Business Expo South is due to take place on 14-15 October at the ExCeL London. Women in Business Expo North is slated for 3-4 November, Manchester Central. To find out more information click here