You can become part of Bang & Olufsen, the world’s best known prestige audio-visual brand
Peter Bang and Svend Olufsen, founding fathers of Bang & Olufsen 90 years ago, could never have imagined what a global success story their small Danish company would become or how dramatically the audio-visual world would change.
But what hasn’t altered in more than nine decades is the legacy both men left behind - Bang & Olufsen’s resolute commitment to quality, performance and customer care.
In today’s ‘sell and forget’ world of electrical discount superstores, Bang & Olufsen has remained a successful beacon of innovation and individuality - and a company that still believes in a retailer network where product knowledge and customer satisfaction are everything.
And while its designers continue to deliver products that delight with their unique styling, Bang & Olufsen’s engineers remain committed to developing advanced user friendly technology that surprises and delights rather than confuses and annoys.
Through the years Bang & Olufsen has continued to bring an innovative edge to everything it produces. In the early days that meant combining radios with record players, developing push button radios and making breakthroughs in colour broadcasting, stereo sound and video.
More recently it has led to ultra high definition televisions that turn to face you at the touch of a button, loudspeakers whose performance belies their compact dimensions, digital music systems able to compile playlists to match your musical mood and, since 2012, new innovative lifestyle creations from B&O PLAY by Bang & Olufsen.
B&O PLAY offers an extensive range of headphones and portal loudspeakers.
Today the company is far more than an iconic producer of audiovisual products, as Jason Smith, Bang & Olufsen head of global franchise recruitment, explains:
“Understandably, the brand is still best known for the superb quality of its 4k ultra high definition televisions - along with its pioneering approach to music systems.
“But the company is also one of the key developers of high quality loudspeakers, whether to link with a computer or provide the ultimate surround sound cinema experience at home. Our acoustic laboratory facilities in Denmark are amongst the best in the world.”
Jason adds: “One other area where Bang & Olufsen clearly demonstrates its lead in the market is in the growing field of seamless home automation and integration solutions.
“Customers increasingly want to enjoy the new entertainment revolution all around the home and we have the technology and know-how to deliver that and operate it, often via a single hand-held BeoOne remote.
“We can even integrate other functions to dim lights, close curtains and activate other equipment.”
Bang & Olufsen’s UK retailer network - its shop window - involves some 58 branded stores and multi-brand outlets, the majority of those franchises. Each provides an audio-visual experience for customers to demonstrate the performance capabilities of the company’s products.
“As well as assisting franchises with strong visual merchandising, Bang & Olufsen offers excellent training and marketing expertise, as well as lead generation support,” Jason says.
“It’s a partnership in which we offer all the essential tools and support, in return for enthusiasm for the brand and a commitment to continue the company’s commitment to quality and customer care.”