A new look soon to be rolled out nationwide
Papa John’s has premiered its new look at its Potters Bar store.
The new branding sees the word ‘pizza’ removed and also loses the green border around ‘Papa John’s’, with block red letters favoured instead. The possessive apostrophe has also been dropped to give the new ‘Papa Johns’ a modern feel.
Amit Pancholi, business development director for Papa John’s UK, was a big fan of the makeover. He said: “We are excited to introduce a new look to our branding which will be gradually rolled out across our 500 plus stores in the UK, starting with Potters Bar. The changes are designed to refresh the brand to give it a fresh bold look and feel and also to illustrate our quality ingredients even better.”
All advertising and messaging have also been updated with a new colour palette including green for basil, white for dough and red for Papa John’s signature tomato sauce. “We love the new fun, friendly font which is welcoming and ‘inspired by our stretchy dough’. We will also draw more attention to our fresh ingredients which will be highlighted in photos in stores,” said Amit.