With more than 800 locations in development, the brand’s momentum shows no signs of slowing down
Slim Chickens, which features dine-in and drive-thru service in the better-chicken segment, announced its new restaurant opening in London’s West End. Multi-unit operating group Boparan Restaurant Group is at the helm of this location.
The better-chicken brand has opened more than 160 locations across the US and UK and is known for its passionate group of followers in the markets in which it operates. With more than 800 locations in development, the brand’s momentum shows no signs of slowing down.
“Another UK location is in the books! Partnering with Boparan Restaurant Group to bring our fan-favourite chicken to more communities across the world is so exciting,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “We are proud to be able to work with such experienced multi-unit operating groups that have a passion for Slim Chickens’ amazing food and environment.”
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts”. Slim Chickens has distinguished itself in the better-chicken segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavour profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
Slim Chickens’ franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and a world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.