BioSteel named the official hydration partner of F45 Training

F45 members will be able to purchase the products directly in-studio to help them get the most out of a workout

BioSteel Sports Nutrition is now the exclusive global hydration partner for fitness franchisor F45 Training. The company will introduce its Clean. Healthy. Hydration. products to each studio, where a zero-sugar hydration routine can help users get the most out of a workout.

BioSteel branding, as well as BioSteel sports hydration drinks in various flavours, will be featured in all F45 studios and at special events, including F45 track events and new studio grand openings. F45 members will be able to sample and purchase a range of the sports drinks in-studio, where trainers will share the importance of hydration during workouts.

John Celenza, co-founder of BioSteel, says: “Partnering with F45 allows us to introduce our brand and Clean. Healthy. Hydration. to health-conscious consumers who want to take their fitness to the next level. Hydration can make you feel better in all aspects of your life, just like the F45 workouts, and we look forward to supporting F45 members with our sports drinks before, during and after their time in the gym.”

Having worked in the fitness industry, and specifically with athletes, for almost 30 years, Gunnar Peterson – a BioSteel athlete and chief of athletics at F45 – understands the importance of a premium hydration routine. He explains: “The combination of F45 and BioSteel is great news for anyone who works out in our studios, and I can’t wait for members to start enjoying the brand’s zero-sugar sports drinks.”

Founded in 2009 by John and his business partner, NHL veteran Michael Cammalleri, BioSteel has achieved a reputation for being the hydration product of choice for athletes and consumers. The brand is committed to using ingredients that support the delivery of essential nutrients to aid physical activity. Each electrolyte-packed sports drink comes in an eco-friendly 16.7 fl oz tetra pack, and the range of flavours includes blue raspberry, mixed berry, peach mango, rainbow twist and white freeze to keep consumers hydrated throughout the day.

Brian Killingsworth, chief marketing officer at F45, adds: “With its commitment to providing the most trusted sports hydration products to pro-athletes, next generation of athletes and anyone who needs to stay hydrated to perform their best, BioSteel is the perfect partner for us, and we are excited for F45 studios to feature BioSteel products to the F45 member community. We believe BioSteel hydration products will help F45 members reach their fullest potential.”