Burger & Sauce confirms unprecedented interest in its franchise package

The restaurant chain has become so popular for its fresh, tasty burgers that it began inviting applications for potential franchisees last month

The first Burger & Sauce restaurant in Birmingham turned over £1.5m in its first year. As soon as company founder Saad Masood realised the popularity of the fresh burger concept he’d created, launching as a franchise became the long-term goal. 

He explains: “Since then, our experienced franchise team led by Anthony Round has worked hard and taken time to put all the necessary elements in place to develop a compelling franchise opportunity from setting up new franchisee training, operations manual, a site sourcing team to marketing. We have recognised the opportunity and now invite other like-minded people to leverage our brand’s success to create their own Burger & Sauce restaurant with our full back-up and support.”

Every one of its existing franchisees has now signed multi-store agreements. Burger & Sauce aims to establish 300-plus stores across the UK and become the household name for fresh burgers. The franchise is already on target for double-digit store openings by the end of 2022.

Anthony Round, franchise director of Burger & Sauce, says: “We know the brand is going to be big! Once the franchise concept was proven and all the operational details in place, we began to invite applications from more potential franchisees a few weeks ago. Within days, we had received 30 or so valid enquiries! Interest has been unprecedented!

“Currently, we are looking for ambitious individuals to grow our brand around two hours drive from Birmingham. This will ensure our ingredient delivery processes and cost base remains competitive for franchisees. We are also considering master franchisees who are interested in larger multi-store development agreements slightly further afield too. More opportunities will become available for locations all over the UK as we grow.”

Ideal franchisees will have business and management experience and be excited about joining a growing team. They may have worked in the fast-food sector previously, but this is not essential as full training, support and turn-key store opening are provided.