ChipsAway’s promotional push results in record month for franchisee leads

Managing director describes it as a “landmark achievement following such a turbulent time across the market”

A new marketing strategy following the easing of lockdown restrictions has created a surge in demand for ChipsAway’s services, with the car bodywork repair specialist celebrating a record month for leads generated for its UK-wide network of franchisees.

In July, the company recorded a 10 per cent increase in customer leads compared to July 2019, making it ChipsAway’s most successful month ever. Website sessions also increased seven per cent year on year.

The success follows a substantial investment in marketing, with ChipsAway having launched a comprehensive TV campaign, including coverage on ITV.

In addition, a national motorway services advertising campaign was also initiated, while social and online marketing activity was also ramped up.

Tim Harris, ChipsAway’s managing director, says: “We, like many businesses during the pandemic, took the UK-wide lockdown as an opportunity to consider our market positioning and look at where we could invest, so that we could capitalise on the predicted surge in spending once restrictions loosened.

“As soon as the public were able to leave their homes again, we were confident they would want to invest in their cars, so we increased our marketing activity to ensure we were front of mind - the very first choice - for any improvements owners wanted to make to their vehicles.

“The investment has paid off and we’re celebrating our most successful month ever - a real landmark achievement following such a turbulent time across the market.”