Inventory company embraces AI for lead generation

Inventory management franchise, No Letting Go, is integrating AI into its marketing strategy

UK property and inventory management firm, No Letting Go, has a multi-layered approach to its marketing strategy to both grow and expand brand awareness but also to lead generate for its 85 franchised offices.

According to its Head of Operations, Justine Tomlinson, this lead generation strategy will now also include AI to target and reach its client base within the property management sector.

“Marketing is a broad discipline with a constant array of new marketing tools, but our emphasis has always centred around relationship marketing which really works well with a collaborative approach from marketing experts and our dedicated franchisees,” Justine says.

“In order to reach our target audience, it requires the skill of both the centralised marketing team and our franchisees to develop and enrich relationships at a local level.”

To enhance this process, No Letting Go is now looking at the possibilities for growth that AI can offer.

“AI has become a constant media focus and most of us have taken a look, or are now using Chat GPT. But, as new AI tools are coming onto the market almost weekly, it can be quite daunting working through what may advance a business to business strategy.  We are now in a test phase with some of these AI tools to see what benefits they can bring to the No Letting Go Network,” Justine says.

“Part of the job for any franchise is to assess and evaluate available marketing tools so they can be utilised at both national and local levels to develop the best lead opportunities for the network,” she says.