Kaspa’s Desserts named the UK’s most-loved sweet brand

The franchise was found to be the UK’s favourite brand in the UK, following consumer monitoring research from Savanta and BrandVue’s annual study

Kaspa’s Desserts has been named the country’s ‘most loved dine-out sweet brand’, for the third consecutive year.

BrandVue and Savanta’s annual ‘The Most Loved Eating Out Brands’ research consolidated data from more than 96,000 consumers who were surveyed throughout the year to generate the results.

It found that Kaspa’s Desserts was the top favourite brand in the ‘sweet brand’ category, placing above Creams (2nd in category/16 overall) and Millie’s Cookies (3rd in category/ 38 overall).

Meanwhile, overall Kaspa’s Desserts was ranked ninth in the top 100 rating, an improvement on its 2023 ranking. The brand was also included in the top 100 in 2022.

The incline reflects a growing presence across the UK, with Kaspa’s Desserts just off the 100-location mark – with ambitions to achieve this in the coming months.

Francesco Arcadio, group managing director of Kaspa’s Desserts said: “This recognition is especially meaningful for Kaspa’s as we have undertaken significant efforts to enhance our network and adopt a more adventurous approach to product development. 

It’s a testament to the hard work and passion of our entire team and the loyalty of our customers who continue to support us. 

Our mission has always been to create Good Times for all stakeholders and a joyful dessert experience for everyone, and it’s incredible to see how much that resonates with people. 

We’re excited to keep evolving and expanding our offerings to ensure we remain the go-to dessert destination for many more years to come.”