Everything you need to know about the Women in Business Expo

The event director for the expo, Christie Day, gives What Franchise the low-down on the two-day event

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WF: What was the thinking behind launching the Women in Business Expo?
There has never been a large-scale exhibition in the UK dedicated to women in business and now is the perfect time to launch, as there is a gap in the market.

The subject matter is topical and the timing is perfect, as businesses have to now declare their gender pay gaps, while the ‘me too’ movement, diversity and inclusion are at the top of the agenda for many companies.

There is so much talent going to waste. Many women don’t want to commute into a city, as some might need flexible working options to fit around childcare, so many talented and educated women are not being inspired to climb the career ladder.

WF: What can visitors expect from the event?
The event is designed to provide women with inspiration, guidance and services to support an existing business, start a new business or franchise and find an employer that encourages women in senior roles and mothers returning to work after having children. We would like visitors to find their perfect career match.

WF: Can you tell us more about the franchise element of the show?
Women are the fastest growing market for franchise uptake, as franchise opportunities offer support, flexibility and the ability to be your own boss with less risk. They’re also attractive to people who want to run their own businesses, but might not have that great idea yet.

There are a large variety of female-friendly franchise exhibitors to suit all interests and budgets. Plus there will be a lot of guidance with our franchise matchmaking service, women in franchise theatre and industry leading media partners. The event, of course, welcomes men and couples, as many franchise investors will be considering moving forward with a partner.

WF: Which keynote speakers and seminars have you got lined up?
We have four dedicated theatres: Women in Tech, Women in Franchise, Women in Business and the main Keynote Theatre, which will be headlined by Baroness Karren Brady, Lady Michelle Mone and Caprice, who are among the top female entrepreneurs in the UK.

WF: How can attendees get the most out of the show?
Join the LinkedIn Women in Business Expo Group for regular updates about the event. In addition, you can also meet independent consultants at our ‘plan your day’ service, who can help visitors to decide which exhibitors to visit and the best seminars and networking events to attend.

There is also a franchise matchmaking service, where consultants will recommend the most suitable franchise businesses based on their objectives.

At a glance Women in Business Expo

Venue: Farnborough International Exhibition & Conference Centre, Hampshire
Date: October 16-17
Opening times:
October 16: 9.30am-5pm
October 17: 9.30am-4pm
URL: wibexpo.co.uk

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