“I knew through our partnership we would unlock more potential growth and, as a result, make a difference to the planet”

With the help of ActionCOACH UK, Arif Hussein put the roots in place to develop a more profitable business that also makes a greener world

Simon Ellson launched ActionCOACH West Herts in 2018 building a team of business coaches and subsequently investing in ActionCOACH West Dorset in 2021. His team including Lorna Smith has allowed him to concentrate on executive coaching whilst growing a business making a significant impact in two areas of the country.

Arif Hussein’s sustainable technology company, Klyk, had been achieving solid growth but despite this achievement, he felt more could be done to unlock his company’s potential. After meeting his local business coach firm at a BNI event, Arif began the process of putting the roots in place to develop a more profitable business that also makes a greener world.

“In 2021, I decided to start working with the team at ActionCOACH West Herts,” he explains. “Initially, I worked with head coach Simon. Then I transitioned to working with Lorna. What stood out about the team was they matched my ambition and ethos for the business. I knew through our partnership we would unlock more potential growth and, as a result, make a difference to the planet.”

Renewing energy in the team

“One area I needed support in was bringing the team closer together,” Arif adds. “We doubled our turnover in 2021, and I wanted to ensure our key principles and ethics stayed in focus. As the company grew, I felt we were struggling to maintain the same cohesiveness and impact as when we were a smaller unit.

“With leadership and communication training, Lorna helped me understand why certain outcomes weren’t being achieved. By understanding a range of communication styles, I realised I could change these outcomes by addressing the situation differently. This had an immediate effect as my team started responding in a positive way to our interactions.”

Optimising your energy

With the strategies Lorna has helped Arif put in place, Klyk is aiming to reach a £1 million turnover by the end of 2022. Arif and his team’s efforts in supporting the economy-wide net zero transition have been recognised nationally.

“We recently won Green Company of the Year at BizX, the national business forum and awards attended by over 1,000 British and European companies,” Arif says. “To receive this kind of acknowledgement is incredible. We’ve seen phenomenal success with Lorna – she’s given us the confidence to believe we can do even more to make a greener world in the future.

“I think an Action Coach is a great resource to help your business. A lot of my entrepreneurial friends use coaches, which is why I gave it a go in the first place. As the sole founder of Klyk, having someone to speak to who can hold you to account is invaluable.”

The coach’s perspective

Since joining the ActionCOACH West Herts team, Lorna has been creating a dramatically improved life for their clients whilst supporting franchise partner Simon Ellson to build a thriving coaching firm.

“It’s an absolute pleasure working with Arif,” shares Lorna. “Seeing how far he has brought this startup business through a number of challenging times is fantastic. His resilience and ability to make quick decisions is what’s moved this business forwards. It’s a brilliant business with so much more to come and I’m really pleased and proud to have been a small part on their journey.”

If you want to build a business with scalability and longevity, make a difference in your local community and you’re the kind of person who:

A) loves learning and developing yourself;

B) has enjoyed success in your career or sport; and

C) is willing to invest if you see substantial rewards can be made…

then find out more about becoming an Action Coach by watching the overview video at actioncoach.co.uk/franchise.