Owner operator of 3@1 Stellenbosch Square, Yolonde Overton, discusses the responsibilities on a business owner’s shoulders
Franchisee Yolonde Overton says: “I must admit, at first I was nervous to take on such a daunting investment, which meant gaining a lot of responsibility.
“After extensive research and investigation into businesses on the market, I decided to take the plunge. Three years down the line and I’m glad I did, although it’s unclear what the effect of the COVID-19 pandemic will have on all businesses, we’re ready to adapt to the changing business landscape.
“My first challenge, which ultimately turned into an achievement, was to show my employees that I’m committed to the growth and expansion of the business, as well as providing them with the correct tools and equipment to do their jobs to the best of their abilities. This meant further investment in advanced equipment and machines.
“Another proud moment was a 27 per cent turnover growth within the first year of operation.
“Looking for ways to further grow the business, increase customer service and satisfaction and alternative marketing methods remain our constant focus.
“There is a lot of responsibility on a business owner’s shoulders – employees are dependent on their job security, you need to ensure your business remains successful and ensure that you’re exceeding customer service.
“But it’s also rewarding to know that you’re providing jobs, personal growth opportunities and a service to your community. Something I really enjoy is the interactions with customers and getting to know our regulars.
“It has been a blessing having a franchisor behind my business, providing back-office support, advice and negotiating supplier contracts. It’s great to be part of the 3@1 family.”
