SportsCool

About SportsCool

SportsCool is a sports coaching company for primary school-aged children, founded by three highly passionate sports coaches in 2008.

Lee, Matt, and Andy started their franchise journey as franchisees in the sports sector. The franchise structure they were expected to operate within didn’t deliver the best possible outcomes for the children, schools, or themselves as business owners, so they set out to do exactly that - be the best by being different to the rest.

This aims to give SportsCool a unique understanding of what a franchisee needs to ensure they can succeed in this sector.

1. The founders still run their own territory – so, they know exactly how to succeed.
2. The founders are above all coaches and mentors – so ensuring your success is part of their DNA.
3. SportsCool guarantees product sales initially set up for you to ensure you earn from the start.

The SportsCool franchise incorporates fun, innovative, and educational approaches to teaching sports activities in local communities. It uses new technology and equipment to teach physical activities, making the experience enjoyable. It also offers a range of non-curriculum products with activities including curling, yoga, fencing, ultimate frisbee, and many more.

How does the SportsCool franchise model work?

SportsCool doesn’t offer its franchise to everyone and this isn’t a ‘one size fits all’ opportunity. It will only entrust the brand to partners who share its values.

The first question the business will ask you is: how would you fit into the SportsCool franchise?

Are you already a hands-on sports coach or do you have the desire to engage in sports coaching? If so, SportsCool Coach would be the best business model for you.

On the other hand, you might appreciate the importance of physical education for children, as well as realise the demand and levels of funding in the sector, but not want to be directly engaged in the coaching or day-to-day delivery yourself. SportsCool Director is a business model that allows you to quickly scale a business and build a coaching team to achieve highly scalable income levels.

What type of franchisee is SportsCool looking for?

You could be right for SportsCool if:

• You want to invest in an opportunity that will forever need the services offered (irrespective of the government and economy)
• A passion to make a difference is one of the most important attributes. Skills can be taught but passion can’t be bought
• You are positive, motivated, and have a can-do mindset
• You are excellent at communication
• You have coaching experience and/or great business management skills

Training and support

SportsCool franchisees receive support and assistance to help ensure their success, which includes aiming for six figure incomes.

Did you know?

SportsCool has an expected revenue of £228,000 after 2 years!

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Financial information

You can choose to be a SportsCool Coach: working in the business, delivering hands-on coaching or working with a small team of coaches as you grow, which will bring an estimated £32,000 profit in year 1.

Or a Sports Cool Director: working on the business, creating strategic growth, and appointing managers to deal with day-to-day operations, which will bring an estimated profit of £56,000 in year 1, with the potential to rise to more than £100,000.

Why is the SportsCool franchise a good investment?

Parents have the desire to give their children the opportunities they deserve. This is matched with government support providing £320 million of ringfenced funding which gives the franchise the power to make a difference with children in local communities. The £200 million Holiday Activities and Food (HAF) Programme also contributes to this. 

Typically, the franchise secures parent-paid, after-school clubs, before-school club, holiday clubs, and birthday parties. It also runs enrichment sessions, lunch clubs, PPA Cover, CPD and HAF Programmes, paid for by the school or LEA.

Individual SportsCool franchisees have secured £340,000 HAF contracts in the past few months.

“Operating the Director Model of the SportsCool franchise has enabled me to focus on planning, business growth and the relationship building required to make my first year a huge success. I was ambitious and we actually managed to exceed the first-year revenue target by more than 50%. It has taken absolute focus on sales, marketing and planning to get the franchise where I want it. It isn’t easy, but it is certainly worth it,” says one SportsCool West Essex franchisee.

What locations is SportsCool looking to target?

Midlands, South West, Wales, North East

What are the franchise terms of agreement and renewal?

There is a five year franchise agreement and a 20% renewal fee.