Crunch Fitness

About Crunch Fitness

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment with the pioneering philosophy of ‘no judgments.’

Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, the franchise is renowned for creating one-of-a-kind group fitness classes and unique programming for members.

Headquartered in New York City, Crunch serves over two million members with more than 440 gyms worldwide in 38 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, and Spain. Crunch is rapidly expanding across the US and around the globe.

How does the franchise model work?

Blending business with health and exercise couldn’t get any more “gym-azing” (to use Crunch’s words). With transparent information on sales and optimal locations, Crunch can help you make the right business decisions for your franchise from the start.

The franchise also gives your gym the support to promote both locally and nationally, taking advantage of the digital front. Crunch’s No Judgments®, a pressure-free attitude, may make signing up for a membership appealing to a broad audience. This may increase your chances of gaining customers and succeeding as a Crunch franchisee.

When you start a Crunch franchise, you create a loyal community that promotes healthy lifestyles. You also may create the “fun jobs near me” that personal trainers are typically searching for.

What type of franchisees is Crunch looking for?

To be part of the Crunch team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs.

Additionally, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company’s set net worth and liquid capital requirements.

Franchise profile
• Average 15-20 years business experience
• Average net worth of £5M - £6.5M
• Average franchisee owns 8-12 rights with territorial exclusivity
• Commitment to upholding brand quality and experience standards, including periodic refreshes
• 100% drive, passion, and commitment.

Did you know?

Crunch Fitness has an expected revenue of £1,782,200 after 2 years!

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Training and support

Crunch offers initial training programs and a variety of ongoing support options to help franchisees run their businesses. This includes a combination of classroom training, on-the-job training, and online training.

Also, the corporate support team will help provide guidance regarding site selection, financing options, design and construction, training and development, pre-sale support, national marketing fund and agency resources and regional team support and on-going operations.

Financial information

Initial investment range between £550,000 - £5.5m.

Multi-unit, franchise territories are available worldwide.

Why is Crunch a good investment?

• There’s a good return on investment.
• Owning a Crunch franchise means joining a community of like-minded entrepreneurs.
• Work with a team and system that is one of the top in the industry.
• Get in on the gym floor of the fastest-growing full-size fitness brand.
• Do something with purpose: help people build healthy lifestyles.
• £1,887,246 average revenue per unit.
• More than 1,400 franchise rights sold.
• Entrepreneur Franchise 500.
• Zor Awards-recognised.

What locations are available?

Territories available worldwide

What are the franchise terms of agreement and renewal?

10-year term

*Expected revenue - As published in item 19 of the Crunch Franchise 2023 Franchise Disclosure Document for clubs open an average of 12-24 months. Read Item 19 in its entirety for important defined terms, assumptions and qualifiers relating to these figures. A new franchisee’s results may differ from the represented performance. There is no assurance that you will do as well and you must accept that risk.