Toni&Guy

About Toni&Guy

Toni&Guy is an international hairdressing brand, and the only one to acquire the coveted status of “superbrand”. Established in London in 1963 by two brothers, Toni and Guy Mascolo, the franchise has expanded to over 50 countries, with over 500 branches around the world.

The Toni&Guy brand has won numerous awards over the decades, for hairdressing and grooming, beauty, styling and trend vision. As a result, the company is strongly associated with a contemporary and fashionable approach to hairdressing for both men and women, and is an ideal opportunity for a potential franchisee who is passionate and creative about the industry.

Where are the Toni and Guy franchise headquarters based?

The head office for the Toni and Guy franchise is based in London.

How much does a Toni&Guy franchise cost?

The investment cost to start your own Toni&Guy franchise will vary depending on the location and size of the business, and it is usually between £40,000 to £100,000. The franchise agreement lasts for an initial period of five years, and provided the business has been operating within the terms of the agreement, it can automatically be renewed afterwards.

Where can you find territories for a Toni&Guy franchise?

There are numerous territories available across the UK for franchises with Toni&Guy, with both existing franchises up for resale and territories for a new franchise to be established.

Detailed information about both existing Toni&Guy salons available for resale and new territories is available through the franchise team and online – current locations with resale franchises include Leicester, London and Leeds. New territories include the West Midlands and Surrey.

What kind of financial support can you get to start a Toni&Guy franchise?

Funding support may be available from the franchise department of most major banks may be available, depending on individual history and circumstances.

What kind of experience do you need to start a Toni&Guy franchise?

You will need to have experience and a background in the hairdressing industry before you can consider starting a Toni&Guy franchise. All Toni&Guy franchisees must also have spent at least one year working with Toni&Guy – this will provide valuable insight into how the brand operates, to help you best represent it once you establish your own business.

Many franchisees have begun their journey by training at the brand’s International Academy on the Beginners course, to gain an excellent foundation to help them start their own Toni&Guy franchise.

What kind of training and support can you expect with a Toni&Guy franchise?

All franchisees undergo a comprehensive initial training package with Toni&Guy, that will cover marketing, branding and other key elements of the business. You are also given access to the brand’s own POS system and their branded app, as well as their intranet and online courses, which are regularly updated with useful training information. The brand will also help you establish your own business premises, with support for salon design, branding, promotion and more.

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Toni&Guy has outlets available across the UK

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Once your salon is ready to be established, the Toni&Guy franchise team will also provide training for your team, including basic induction, NVQ courses, and further creative education through their training academies to help prospective franchisees progress in their skills and careers.

For further business development, Toni&Guy provides franchisees with bespoke training programmes, that are tailored to meet the needs of the individual, alongside the support of dedicated regional business managers that provide support and mentorship on-site with each franchise owner. This also includes access to the company’s in-house team for human resource and customer service, media support and other key areas.

The brand also provides its own list of authorised suppliers for Toni&Guy franchise owners to use, such as accountants and other service providers, that operate in line with the brand’s requirements.

What kind of profit can you expect with a Toni&Guy franchise?

Earnings will vary depending on the size of the business, as well as other factors. Toni&Guy franchise owners have the opportunity to take either a fixed wage, or work on a commission basis. If the business is operating profitably, you may also take dividends yearly.

What business opportunities are available with a Toni&Guy franchise?

The hairdressing and beauty industry is worth over £7.5bn in the UK, with over 42,000 salons in operation across the country. The industry is widely regarded as recession-proof, as customers will always want expert grooming services on a regular basis. With a growing emphasis on grooming and hair design through contemporary trends in culture and media, the demand for hair grooming and styling services for both men and women has continued to increase in recent years.

Working with Toni&Guy as a franchise owner can be a fantastic opportunity as the brand is one of the most highly regarded in the industry, not just in the UK, but on an international level, having won more than 71 awards for hairdressing in the UK, as well as 113 awards for its branded product range. Being a franchise partner with such a highly reputable and trusted brand can help give franchise owners a significant advantage over competitors, as customers already have a positive relationship with the brand, both through exposure to its services and its extensive product range, and franchisees would be able to enter the industry with an existing marketplace to appeal to.

How to get started on running your own Toni&Guy franchise or locating a franchise for sale

To get started with your own franchise with Toni&Guy, you will first need to ensure you meet the brand’s required qualifications and have the requisite experience - to find out more you can request information by completing the enquiry form found on this page.

Following this, you can discuss potential franchise opportunities with their business development team. Starting a new salon can take up to six months to build and establish the site, while taking over an existing business can be a much faster process.