“It’s our best-in-class attitude, coupled with our community approach, that set us apart from others”

Andy Moore, franchise manager at Jackson Fire & Security, talks about the values central to the brand’s operation and fundamental to its success

How is Jackson Fire & Security nurturing its competitive advantage?

AM: We are uniquely positioned as the ‘one and only’ fire and security franchise in the UK. We are very responsive to legislative change, so we retain our gold-standard industry accreditations. It’s these accreditations that allow us to bid for local public sector contracts with councils and local schools, in addition to national contracts providing extra revenue to our franchisees.

Despite the current economic challenges, why is Jackson Fire & Security a lucrative business model?

AM: The business model is largely recession-proof, we saw growth during the lockdown, proving that the demand for our services is high and the quality of our work is exceptional. Our gold standard accreditations keep us at the forefront of excellence when we are servicing and installing systems across the country.

We are a national network of local people, providing best-in-class service to all our customers. It’s our best-in-class attitude, coupled with our community approach, that set us apart from other national companies. We service and take pride in serving the communities where we sit.

Our customers are safe in the knowledge that we are only a phone call away should they experience any problems, we don’t operate from a central location somewhere in the UK where it’s potluck who turns up and when. The relationships we build are central to our operation and fundamental to our success.

What are the top traits you are looking for in a Jackson Fire & Security franchisee?

AM: I want winners, I want people who are service oriented, hardworking and who want to make money. Our offering is such a fantastic proposition it would be wasted on someone who isn’t in it to win it.

How do you support franchisees to get a repeat base of customers?

AM: We have a wide-ranging marketing launch plan and ongoing continuing support that provides our branches with a steady stream of business opportunities.

Our field support team are there to help them make the most of the business opportunities as well as mentoring our people through the initial period to maximise their growth plan. Our quality and compliance team keeps them ahead of any legislation changes and ensures our branches are operating at the highest possible industry standards. Our finance department handles customer payments for our branches so our teams can focus on our customers and the service they give, ensuring an extremely high level of customer retention.

How is the demand for fire and security industry services likely to change in the future?

AM: It’s difficult to see a time when demand for our services will drop. It’s prudent to remember that every single commercial property is legally obliged to have a level of fire protection, no matter how big or small the operation. Equally, many companies cannot get insured without a comprehensive security system in place like CCTV, door access, intruder protection etc.

The demand for a national network of local people providing a best-in-class service to all our customers is only going to grow.

At a glance

Established:

1991

Number of franchised outlets:

10

Location of units:

North Wales, North West England, Yorkshire, Teesside, Cambridgeshire, London and Surrey

Investment range:

£40,000

Minimum required capital:

£40,000

Contact:

Andy Moore – franchise@jacksonfire.co.uk