Chopstix app supports rapid expansion of the restaurant group

Spend from app users was markedly high in December 2022, delivering an 8 per cent increase in average transaction value

Chopstix Noodle Bar has reported remarkable take-up for the brand’s app, which has recorded more than 150,000 downloads in the six months since it launched.

The restaurant group, which is undergoing a period of rapid expansion having opened 26 sites last year, has hailed the return on investment delivered by its digital channels, with app users statistically spending £1 more per transaction than non-users. Spend from app users was markedly high in December 2022, delivering an 8 per cent increase in average transaction value across the month driven by a campaign encouraging consumers to trade up to the large box.

Rob Burns, marketing director of Chopstix, said: “We’re delighted by the reception that the Chopstix app has had. We were confident that it would be successful as our customers have consistently demonstrated how keen they are to engage with the brand, but these download numbers have exceeded our expectations.

“It’s been exciting to see the impact the app has had both in terms of growing the brand and in driving revenue. We’re expecting another year of significant expansion and no doubt the Chopstix app will be a vital resource in building a loyal customer base across all new sites.”

This initial success of the app has prompted Chopstix to increase investment in its digital channels to help further build the profile of the brand alongside the growth in its footprint.

To support even greater download numbers and increased engagement with the Chopstix app, the brand has kicked off the year with one of its largest consumer competitions to date. Having partnered with Forspoken, the new Action RPG game from Square Enix, Chopstix is offering app users a chance to win return flights and accommodation to New York City as well as a digital PS5 copy of Forspoken, with five runners up also winning the Forspoken Standard Digital Edition for PS5 too.

Created with app development company Pepper, the Chopstix app rewards users with a competitive loyalty scheme – with every purchase at Chopstix Noodle Bar locations earning 10 per cent back in Chopstix Points to use on future visits. The app also keeps consumers up-to-date on new menu items, store openings and the latest offers.