Creams Cafe celebrates summer of success with launch of one-of-a-kind training centre

With over 30 multi-unit franchise partners operating around 100 locations across the UK, Creams is primed to reach its target of 500 stores globally in the next five years

International dessert parlour franchise, Creams Cafe, is celebrating a summer of success as no fewer than four new locations open their doors in key markets across the UK. This is alongside the relaunch of the Nottingham location, a brand-new training academy and Centre of Excellence.

The specialist facility, which sits within the same unit as the brand’s northern flagship Nottingham restaurant, welcomed franchise partners to undertake their training for the first time in early September. Offering world-class initial training and ongoing development, the Centre of Excellence acts as a hub for those new to Creams and those with established businesses.

“Having grown as quickly as we have in recent years, it’s imperative that we unify our network by delivering consistent training to both our franchise partners and to the teams that work in their locations,” explained managing director, Othman Shoukat. “Demand for our business model in the north of the nation has increased post-pandemic, with the appeal of our high-quality desserts and impeccable customer service establishing us as the nation’s most-loved dessert parlour.

“We’re proud to have launched this new facility and reopened the adjoining restaurant after months of renovations. This is the sign of things to come for Creams Cafe in the north and further afield.”

The latest franchise partner to invest in Creams’ QSR business model is Guneet Madhang. At just 23 years old, Guneet has taken over operations of the existing restaurant in Guildford – and has his sights set on expansion in the not-too-distant future.

He said: “I’m so committed to the Creams Cafe business model and the stellar support provided by the head office team that I’m already making the initial steps towards becoming a multi-unit operator. As a young entrepreneur, I’m looking forward to seeing where the next decade with Creams will take me.

“Five years from now, I’d like multiple restaurants and plan to expand internationally too. There’s no limit to what I can achieve as a Creams Cafe franchise partner, and that’s very exciting for me.”

Alongside the launch of Guneet’s new venture, franchise partner-operated locations have opened in New Haw and Hammersmith.